Brand Marketing Lead at Pleo
If you're passionate about building category-defining campaigns that go beyond generic B2B marketing and truly connect with mid-market finance leaders, this role is for you.
What you'll be doing:
•Own the brand marketing strategy that moves Pleo from 'one of many' to the undisputed choice for mid-market European finance leaders.
•Build and execute brand campaigns from concept through to reporting — learning from what we've just launched, and pushing further.
•Translating human insight into creative work that drives actual business growth and pipeline.
•Manage the funnel strategically — balancing awareness, consideration, and conversion.
•Measure what matters — working with Brand Intelligence, Integrated Marketing, Data, and MOps to track brand lift, earned media, consideration, and how brand work flows into pipeline and revenue.
•Partnering cross-functionally across Integrated Campaigns, PR, Content, PMM, and Sales, while owning agency relationships and campaign budgets.
What we're looking for:
•10+ years in brand marketing with a track record of running end-to-end integrated campaigns.
•Equal comfort with big-picture strategy and hands-on execution.
•Strategic rigor mixed with creative excellence—you know how brand metrics connect to revenue.
•A point of view on market dynamics and localized GTM execution across Europe.
