Proto

Marketing Lead (Web3)

In short

Marketing Lead role at a web3/RWA startup building a new market mechanism, working as the sole marketer to drive growth, social content, and brand voice. Requires 5+ years of marketing/growth experience, 2+ years in web3/crypto, strong writing skills, AI-driven content workflows, and personal trading experience with deep knowledge of crypto/AI/stock Twitter communities. Remote with US-based preference and required large overlap with US hours.

Proto — Marketing Lead (Web3/RWA)
Introduction: We're building a new market mechanism designed to improve how markets handle a broader range of scalar outcomes.
Employment: Full-Time, Remote (United States)
Compensation: Negotiable
Requirements
1.5+ years doing marketing or growth full-time at a tech or tech-adjacent startup or company
2.2+ years of full-time experience in web3/crypto, founder experience counts too
3.Hands-on social and content experience, ideally running a brand's voice end to end
4.Some familiarity writing PR-style pitches to publications
5.Strong writing skills
6.AI wizard: you build your own AI workflows, you use AI to analyze and post across channels and to generate longform, static creative, and video
7.Taste. Tools make execution easy, so the job is judgment: you know the difference between a campaign that works and one that just ships, you can say why a piece of creative or copy is good or bad, and you back that with numbers
8.You operate like a founder. You are comfortable with ambiguity, fine being the only marketer in the room, and biased toward shipping
9.You are a trader. You trade stocks or crypto in your spare time, own or follow names like NVIDIA, Micron, or TSMC, and follow the markets on X daily. You know crypto Twitter, AI Twitter, and WallStreetBets well enough to post in their voice and tell what will land
10.US hours. Prefer based in US, but potentially open to remote, must have large overlap with US hours
Nice to haves
•Experience marketing a Solana or DeFi product, or familiarity with the Solana trading-app ecosystem (terminals, Telegram bots, wallets, vaults)
Apply: via contact link provided

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