Marketing Team Lead – Plastics & Basic Polymers, Istanbul
We're looking for a Marketing Team Lead to own projects across our plastics and basic polymers portfolio. It is a strategic role with real P&L impact.
The position is based in Istanbul.
What you'll own:
•Identify, develop, and manage projects in high-potential marketing areas across plastics & basic polymers
•Spot new market niches and applications for our existing portfolio — and turn them into revenue
•Partner with customers on product promotion and development, managing timelines and assessing economic impact
•Monitor demand and market dynamics across key application segments (packaging, construction, automotive, and more)
•Analyze customer needs to fuel product improvement and new solution development
•Build business cases — NPV, IRR, contribution margin — for new applications and commercialization opportunities
•Collaborate cross-functionally with product and industry sales teams to deliver business plans and hit sales targets
•Prepare industry reports, market updates, and executive presentations for Senior Management
•Lead and develop a team of three Marketing Managers
What we're looking for:
•Strong B2B marketing & sales process understanding
•Deep experience in market research, planning, and forecasting — operational and strategic
•Fluency with market analysis methodologies and data sources: foreign trade/customs databases, railway transportation data, industry sources
•Solid grasp of local market pricing principles
•Expertise in value proposition development, customer economics, and business models
•Track record defining industry/segment development and go-to-market strategies
•Experience building marketing strategies from the ground up
•Advanced MS Excel & PowerPoint
•Working knowledge of key economics/marketing metrics: contribution margin, NPV, IRR, CVP analysis, etc.
•Customer portfolio management — and a proven ability to grow share of wallet
•Hands-on project management methodology experience
•Proven team leadership and development
•English proficiency — B2 or higher
