Location
Almaty, Kazakhstan; onsite and hybrid work at the employer's location.
Company
De'Longhi is a consumer appliance brand operating across the CIS region.
What you will do
•Translate brand strategy into brand plans and go-to-market strategies.
•Build brand awareness, brand value, profitability, product sales, and market share.
•Plan and execute communications, media activities, and promotional campaigns across offline, online, and social media.
•Manage price positioning, assortment analytics, category benchmarks, and campaign performance reporting.
•Guide the advertising and promotion budget, oversee social media accounts, and ensure brand consistency.
•Synchronize brand plans with trade marketing initiatives, manage launches across touch points, work with media and digital agency partners, and conduct client meetings.
Requirements
•Significant previous experience in brand management within retail or FMCG companies.
•Fluent English for effective communication at all levels.
•Strong analytical skills combined with a creative mindset and data-driven thinking.
•Affinity for numbers and excellent presentation and communication skills.
•Up-to-date knowledge of marketing trends and best practices.
•Organization, responsibility, collaboration, and teamwork.
•Expert knowledge of marketing and related areas, including advertising, market research, consumer behavior, and marketing analytics, gained through hands-on experience.
•Consumer-focused approach and commitment to continued learning.
Nice to have
•Knowledge of Kazakh.
Culture & Benefits
•Full-time employment with a fixed salary component and annual bonus.
•Medical insurance.
•Training opportunities.
•Supportive team and open-minded approach.
•Opportunity to work with an interesting brand.
