PPG

Brand Manager

In short

Brand Manager role at PPG in Bucharest, managing marketing strategy and product portfolio for one or more brands in the architectural paint market. The job covers brand growth analysis, new product development from concept to launch, and cross-channel communication campaigns (TV, Digital, In-store), working closely with Sales, Finance, Product Stewardship and Advertising teams. Requires brand management experience, a relevant bachelor's or master's degree, and advanced English; hybrid format with 4 days in-office and remote work on Fridays.

About the Role
We're looking for a passionate and driven marketer who loves building brands and bringing great ideas to life. In this role, you'll help shape the future of our brands by developing marketing strategies, managing the current product portfolio and leading new projects from concept to launch. Working closely with cross-functional teams, you'll take ownership of one or more brands with clear objectives and plenty of opportunities to make an impact. If you enjoy combining creativity with business thinking, join us as we continue to grow some of the most trusted brands in the architectural paint market!
Responsibilities
•Support brand and current portfolio growth by analyzing sales performance, consumer insights, market trends, media efficiency and competition activity to optimize marketing and sales strategies and achieve business objectives
•Lead new product development projects from concept to launch in collaboration with cross-functional teams
•Develop and execute communication campaigns across TV, Digital, and In-store channels, ensuring consistent brand messaging and impactful consumer engagement
•Participate and engage in regional and local multi-disciplinary teams, collaborating with departments such as Sales, Finance, Product Stewardship, Advertising, and Media Agencies to support various ongoing marketing initiatives
•Hybrid work: in-office presence 4 days per week is required, with flexibility for remote work on each Friday
Requirements
•Experience in brand management and marketing strategy development
•Education: bachelor's or master's degree in marketing, Business Administration or a related business field
•Able to thrive in a dynamic environment, overcoming challenges and adapting to change while maintaining a solutions-oriented mindset
•Ability to collaborate effectively and build strong relationships with colleagues and cross-functional teams
•Proficiency in Excel (i.e. pivot table, v-look up) as well as good logical and numerical reasoning skills are a plus
•Advanced English knowledge is a must (both written and spoken)
How We Work
At PPG, we bring teams together to accelerate collaboration and career development, with in-person work Monday through Thursday and the opportunity to work remotely on Flexible Fridays. Schedules may vary by location.
About PPG
PPG: We Protect and Beautify the World®. Through leadership in innovation, sustainability and color, PPG helps customers in industrial, transportation, consumer products, and construction markets and aftermarkets to enhance more surfaces in more ways than does any other company.

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