Tasks
•Translating brand strategy into the brand plan and go-to-market strategy
•Building brand awareness and increasing brand value and profitability
•Planning and execution of communications and media actions across offline, online, and social media
•Design promo campaigns for key product categories
•Price positioning and assortment analytics, benchmark for key product categories
•Measure and report performance of all marketing campaigns
•Guiding the Advertising & Promotion budget
•Increasing product sales and market share
•Overseeing social media accounts and ensure brand consistency
•Synchronizing brand plans with trade marketing initiatives and managing launches across all touch points and various stages of development
•Working with agency partners media/digital as a part of brand marketing team
•Conducting meetings with clients
Requirements
•Significant previous work experience in Brand Management in Retail or FMCG companies
•Fluent level of English allows you to effectively communicate at all levels
•Strong analytical skills partnered with a creative mind
•Data-driven thinking and an affinity for numbers
•Excellent presentation and communication skills
•Up-to-date with latest trends and marketing best practices
•Organization and responsibility
•Collaboration and teamwork
•Expert knowledge about marketing and related subjects (advertising, market research, consumer behavior, marketing analytics) culled from years of hands-on experience
•Consumer-focused
•Continued learning
Nice to have: knowledge of Kazakh language is a good asset
Conditions
•Fix part + annual bonus
•Medical insurance
•Opportunities for trainings
•Interesting brand
•Team support and open-minded approach
