About bloomon / Bloom & Wild Group
bloomon is turning the flower industry on its head – for the better. How? By disrupting the traditional supply chain! We skip the auction and wholesale, to shorten the journey for our flowers. And we harness technology, brand and innovation to deliver gifts and subscriptions that delight our customers across Europe. We launched in Amsterdam in 2014, and in 2021 joined forces with Bloom & Wild, the UK's fastest growing ecommerce company (according to the Financial Times). Our group is backed by top tier investors and is now home to a family of 3 strong brands, Bloom & Wild, bloomon and Bergamotte. Together, we've delivered over 20 million orders (and counting!), making us the largest direct to consumer flower business in Europe.
Our vision is to create the destination for making life a little more thoughtful and beautiful. We won't stop at flowers and plants — starting with the Bloom & Wild brand, we're expanding our gifting offering to other categories like cakes, candles and cocktails, as part of our ambition to build Europe's #1 direct to consumer gifting destination. We're a certified B Corp™.
Our Brand & Range Team
We have brought together the teams who work on our physical product and brand marketing. We call ourselves Brand & Range and we're a small core group of six across various functional areas: brand, range, merchandising, and floral design & styling. We are responsible for our global product and brand strategy, and work with teams across the business to bring these to life. The Brand team is very close to the Creative team and we create most content in-house. We collaborate closely with Customer Insight to inform our thinking, with the Commercial & Marketing teams to make sure our plans resonate in their local markets, and with our Digital Product and Design teams on our website and app.
Responsibilities
Working in a small team means that every role has a broad scope and lots of responsibilities. Our brand manager is responsible for everything brand: evergreen and peak campaigns, lifestyle shoots, activations in our core markets, a super strong social media presence with maximised engagement, and PR when it matters. For social media and PR we have flexible support.
We are looking for a senior brand manager to lead the function, spanning these specialisms of social media, PR, and campaign and production management. You'll also be a valued partner to our Creative Lead in developing our brand communications and you will use excellent collaboration and stakeholder management skills to work closely with our other stakeholders. You'll be a go-to brand voice and guardian alongside our Creative Lead and Brand & Range Director, continually ensuring that output is on brand and meets the objectives of the brief.
•Lead on brand strategy, execution and bigger brand projects, collaborating with the Marketing and Creative teams on projects related to other marketing channels
•Own and manage the brand calendar and campaigns, planning ahead to keep the content machine moving and clearly communicating business priorities to the creative team
•Develop insight-led and inspiring creative briefs with clear business objectives for peak campaigns
•Work with the creative team to shape creative development, building targeted brand activations that deliver measurable results
•Adopt a test and learn mentality across campaigns, ensuring continual optimisation; spot opportunities for improvement and design measurable tests alongside other teams
•Work with stakeholders from across the business to shape, iterate, execute and report on activity (campaigns range from seasonal themes led by the marketing team to brand campaigns supporting key commercial moments)
•Be responsible for creative production of lifestyle shoots and other brand campaigns and projects, ensuring delivery to brief, deadline and budget
•Lead on execution of CSR initiatives including sustainability and charitable giving, ensuring these are clearly communicated to customers across touchpoints
•Work with freelance and agency capacity for social media and PR in our core markets
Requirements
•4-6 years of experience in a brand or marketing role - ideally at a fast growing start-up or brand focussed business
•Ideally, experience working on ecommerce or D2C brands
•Experience with agencies / freelancers
•Experience owning and project managing complex cross-functional projects from ideation to execution
•Experience across as many brand touchpoints as possible, including physical product and social media
•Experience working collaboratively with creative teams to create work that is inspiring, engaging and delivers results
•You like to have a broad set of responsibilities and are interested in making measurable impact with limited budget and resources (creative to work with what you know and what you have)
•You have a tactical mindset, strong commercial view and a flair for creativity
•You're results-focused, comfortable with setting and measuring KPIs across your team's work
•You have a good understanding of brand communications and wider media culture to back up your recommendations and decisions
•You actively search out great brand communications and will come with strong references and refreshing ideas
•You work at pace on your own projects and feel comfortable working with freelancers and external parties, guiding, evaluating, and if necessary, redirecting their work
•You're a confident project manager, able to assemble and lead cross-functional teams to keep complex projects on track and deliver against targets
•You're a strong collaborator and have experience working with other marketing teams and channels
•You're a creative problem solver who is solutions orientated and raises issues or unexpected problems early
•You're confident and clear in presenting your work to peers and (senior) stakeholders, and can tailor your communication to different audiences
Getting hired
If your application is successful, you can expect a quick 30 minute chat with Estelle, to run through your experience, motivations and the role in more detail. After this you will have an interview with Marie-Flore (Brand & Range Director), followed by a case study if successful - including Laura (Group Creative Director). Your final interview will be with Charlotte (Chief Marketing Officer). Ideally this process takes 3-4 weeks from your first interview.
Benefits
Work that works for you
•Flexible working (core hours from 10-4pm)
•Work Abroad for up to 30 days each year
•Share in our success with a choice to take equity options from day 1
•1 day per year to volunteer on a project that's close to your heart
•Commute support to office and site locations (Swapfiets, NS business card or expense reimbursement, depending on journey)
•Phone allowance
Time off
•24 vacation days and an option to buy an extra 5 each year
•Happiness days (1 extra day each quarter for personal 'me time')
•1 celebration day per year, to celebrate a holiday that's important to you
•Flexible bank holidays - trade a bank holiday for another day that fits your beliefs, values and celebration calendar
Health and wellbeing
•Mental health support through Open Up, including access to online therapy sessions
•Allies and champions groups
•Mental Health First Aiders and awareness training for managers
•Office kitchen stocked with healthy drinks and snacks
•Workplace pension contributions
•ClassPass membership: monthly credits to spend on fitness classes, yoga and more
Growth & Development
•A flexible training framework for every stage of career development through the Bloom & Learn programme
•Internal & external Speaker Sessions on a variety of inspirational topics
Moments that matter
•Daily fresh and healthy lunch options at locations in Amsterdam and Amstelveen
•Social & wellbeing monthly calendar
•Celebrating birthdays, anniversaries and other important milestones
•Summer and End of Year events, team lunches and post-peak celebrations
•Discounts on products, blooms & subscriptions
