Job Description
The US Pediatric Vaccines team is seeking a strategic and results-oriented marketer to serve as Brand Strategy Lead for key brands. This individual will be responsible for developing and executing brand strategies that drive business performance, customer engagement, and long-term portfolio growth.
The role requires strong cross-functional leadership and collaboration across Commercial, Sales, Medical, Market Research, Finance, Operations, and Global teams. The successful candidate will leverage customer insights, analytics, and market dynamics to inform strategic decisions and deliver impactful commercial initiatives.
Primary Responsibilities
•Lead development and execution of brand and portfolio strategies.
•Translate customer, market, and business insights into actionable growth plans.
•Drive annual business planning, forecasting, and performance management.
•Lead integrated marketing and customer engagement initiatives.
•Partner with cross-functional stakeholders to deliver key business objectives.
•Monitor market trends, competitive activity, and customer needs to identify opportunities and risks.
•Develop recommendations and presentations for senior leadership.
•Manage agency partners, budgets, and strategic projects to ensure execution excellence.
Required Qualifications
•Bachelor's degree.
•5+ years of experience in marketing, sales, commercial strategy, market research, consulting, or related healthcare/pharmaceutical fields.
•Demonstrated success developing and executing brand strategies.
•Strong analytical, strategic, and problem-solving skills.
•Proven ability to influence and lead cross-functional teams.
•Excellent communication and presentation skills.
Preferred Qualifications
•MBA or advanced degree.
•Prior experience in vaccines.
•Understanding of US commercial and regulatory requirements.
Required Skills
Brand Strategy, Business Growth Strategies, Creativity, Cross-Functional Leadership, Customer Insights, Digital Marketing, Market Research, Portfolio Strategies, Presentation Delivery, Product Launches, Product Management, Strategic Planning
Preferred Skills
None listed.
Location
Primary location: USA - Pennsylvania - North Wales (Upper Gwynedd)
Compensation
The salary range for the primary location of this role is $142,400.00 - $224,100.00. This range reflects the Company's reasonable expectation of the base salary applicable to this role at the time of posting. An employee's position within the salary range will be based on several factors including, but not limited to relevant education, qualifications, certifications, experience, skills, geographic location, government requirements, and business or organizational needs. The successful candidate will be eligible for annual bonus and long-term incentive, if applicable.
We offer a comprehensive package of benefits, including medical, dental, vision healthcare and other insurance benefits (for employee and family), retirement benefits including 401(k), paid holidays, vacation, and compassionate and sick days.
Additional Details
•Employee Status: Regular
•Relocation: No relocation
•VISA Sponsorship: No
•Travel Requirements: 10%
•Flexible Work Arrangements: Not Applicable
•Shift: Not Indicated
•Valid Driving License: No
•Hazardous Material(s): n/a
