About the Role
As Europe's No.1 e-pharmacy, Redcare Pharmacy is powered by passionate teams and cutting-edge innovation. As Associate Director Brand Marketing, you will take ownership of Redcare Pharmacy's brand positioning and brand media strategy across six markets. Reporting directly to the Director Marketing, you will bring together an established team of eight specialists and create a unified way of working across countries, channels and areas of expertise. This newly created leadership role is not about rebuilding a function from the ground up — the expertise is already in place; your mandate is to connect it, provide direction and turn the brand strategy into an integrated, measurable cross-market media plan. TV, programmatic and social are equally important parts of the remit.
Requirements
•Senior brand and media experience from a multi-market, data-driven organization, ideally within e-commerce, online retail or another consumer-focused digital business
•Deep knowledge of TV, programmatic and social media, enabling you to challenge plans, guide in-house specialists and manage external agencies confidently
•Track record of leading and developing experienced teams while bringing previously separate capabilities into a shared structure
•Ability to connect brand investment to commercial outcomes, using data and measurement to support decisions rather than relying on reach and awareness alone
•English proficiency at C1 level or above is essential; German is an advantage but not required
•Able to work from the Cologne office at least once a week
Responsibilities
•Own and further develop Redcare Pharmacy's brand concept and positioning, ensuring consistency across six markets, channels and customer touchpoints
•Build and steer the cross-market brand media plan, including budget allocation and phasing across TV, programmatic and social
•Lead, develop and connect a team of eight specialists, establishing clear responsibilities and an effective operating model across country and channel expertise
•Continuously improve the media mix by applying brand tracking, marketing mix modelling and incrementality insights, linking brand investment to measurable business impact
•Establish effective planning and governance routines across markets and channels, enabling transparent decisions, shared learnings and continuous optimization
Benefits
•Sports: Urban Sports Club membership (M) package offering a variety of sport options
•Work from Home: individually arranged work location where office presence isn't required, including up to 20 days a year anywhere in the EU
•Mental Health: quick, professional, anonymous and free help from psychologists of nilo
•Personal development: support and encouragement for individual development through internal and external trainings
•Vacation: 30 days paid vacation per annum (plus another day on Rosenmontag) and the option to take up to 10 days of unpaid vacation (after one year with the company)
