Job Title: Associate Director, Media Strategy & Planning
Location: Cambridge, MA
About the Job
The Go-to-Market Capabilities (GTMC) organization is designed to drive best-in-class capabilities across Sanofi, bringing value and excellence to our commercial operations through innovative technology, standardized processes, and customer-centric engagement.
The North America Go-to-Market Capabilities Omnichannel (NA GTMC OC) team supports Sanofi's North American businesses by delivering meaningful, agile, and customer-focused marketing across channels. The team includes omnichannel strategy, media, web, personalization, campaign management, operations, and transformation capabilities that help brands accelerate business outcomes while improving customer experiences.
The Associate Director, Media Strategy & Planning serves as a strategic media lead for one of Sanofi's largest and most dynamic brands. This role is responsible for developing and leading integrated media strategies that support customer engagement, advance franchise objectives, and drive measurable business outcomes. Partnering closely with Brand, Digital, Analytics, and agency teams, this individual will oversee media strategy, planning, execution, and optimization across multiple channels and indications. The successful candidate will be a highly collaborative leader who can navigate a complex matrix environment, influence cross-functional stakeholders, and bring innovative thinking to DTC and HCP engagement while delivering best-in-class media performance.
About Sanofi
We're an R&D-driven, AI-powered biopharma company committed to improving people's lives and delivering compelling growth. Our deep understanding of the immune system – and innovative pipeline – enables us to invent medicines and vaccines that treat and protect millions of people around the world. Together, we chase the miracles of science to improve people's lives.
Main Responsibilities
•Lead the development and evolution of the brand's media roadmap, audience framework, learning agenda, KPIs, annual channel plans, business objectives, and investment priorities across all indications.
•Serve as the primary strategic media partner to the Brand Marketing teams across Dermatology, Respiratory, and Gastroenterology, actively participating in annual brand planning and translating brand strategies into integrated omnichannel media plans.
•Oversee media budget allocation, forecasting, channel investment strategies, and performance against business objectives while identifying opportunities to improve efficiency and maximize return on investment.
•Lead and manage the brand's Media Agency of Record (AOR), ensuring effective planning, execution, optimization, performance measurement, governance, and ongoing capability development.
•Establish and communicate leading and lagging KPIs, measurement frameworks, and learning agendas that demonstrate media effectiveness, inform optimization decisions, and support franchise growth.
•Partner closely with Data, Analytics, Insights, Omnichannel, Consumer Media, Search, and Brand teams to identify optimization opportunities, generate actionable recommendations, and ensure cohesive customer engagement strategies across channels.
•Drive innovation through audience-first planning, advanced targeting strategies, emerging media technologies, and omnichannel engagement approaches that enhance customer experience and business outcomes.
•Collaborate with Brand, Digital, Omnichannel Operations, Procurement, Legal, Finance, agency, and alliance stakeholders to ensure compliant, efficient, and effective execution of all media initiatives.
•Stay current on healthcare media trends, measurement methodologies, targeting capabilities, and industry innovations, proactively identifying opportunities to strengthen the brand's media capabilities and competitive advantage.
•Contribute to broader GTMC transformation initiatives by championing agile ways of working, standardization, continuous improvement, best-practice sharing, and the evolution from indication-based planning to specialist-centric engagement models.
About You
Basic Qualifications
•Bachelor's degree required.
•8+ years of experience in media strategy, digital marketing, media planning, performance marketing, omnichannel marketing, or related roles.
•Pharmaceutical media experience required (brand side, agency side, or relevant consulting/pharma media experience considered).
•Experience with both HCP and DTC media required.
Preferred Qualifications
•Experience supporting specialty pharmaceutical brands and/or multi-indication portfolios.
•Experience managing media agencies and cross-functional stakeholder relationships.
•Both agency-side and brand-side experience.
•Agency experience is strongly preferred.
•MBA or advanced degree preferred.
Compensation
North America Applicants Only: The salary range for this position is $148,500.00 - $214,500.00. All compensation will be determined commensurate with demonstrated experience. Employees may be eligible to participate in Company employee benefit programs.
