Carlo Gavazzi Automation

Area sales manager in industrial automation

In short

Senior Area Sales Manager role at Carlo Gavazzi, a global industrial and building automation company, driving B2B sales growth and new business development across the Portuguese market in sensors, switches and controls. Reports to the Europe South Sales organization and works hybrid out of Lisbon. Requires 8+ years of B2B technical sales experience in industrial automation or related industries, fluency in Portuguese and English, and regular travel across Portugal.

About the Role
Carlo Gavazzi is a global leader in the design, manufacturing and marketing of products and solutions for Industrial and Building Automation, specializing in Sensors, Switches and Controls. We are looking for an experienced and results-driven Senior Area Sales Manager to accelerate our growth in Portugal. Reporting to our Europe South Sales organization, you will take ownership of business development and sales growth across the Portuguese market.
Responsibilities
•Drive profitable sales growth in Portugal and achieve agreed revenue and profitability targets across the three Product Lines.
•Personally lead new customer acquisition and business development, with a strong emphasis on prospecting OEMs and key accounts.
•Maintain a high level of field activity and regular face-to-face engagement with customers, prospects, distributors and other channel partners throughout Portugal.
•Develop and execute go-to-market and account strategies aligned with Portugal market needs and Carlo Gavazzi strategic industries, including Energy & Building Efficiency, EV Charging, Food & Beverage, Plastic Machinery, Mobile Equipment, Agriculture, Distributed Energy Resources, Energy Storage & Access Controls.
•Identify market potential, prioritize opportunities & build a qualified pipeline across direct & distribution channels.
•Build & maintain strong relationships with OEMs, end users, panel builders, system integrators, EPCs & distributors.
•Negotiate commercial terms and close opportunities in line with company pricing, margin and contractual guidelines.
•Work closely with Product Line Managers and factories to support new product introductions, customer-specific applications and market-driven product development.
•Gather and communicate market intelligence, customer feedback, competitor activity and emerging opportunities to support business and product decisions.
•Ensure disciplined use of IFS CRM and forecasting tools, including accurate pipeline, opportunity, activity and forecast reporting.
•Support product training for distributors and key customers and represent Carlo Gavazzi at relevant trade shows, customer events and industry activities.
Requirements
•8+ years of B2B technical sales experience in industrial automation, electrical components or related industries.
•Strong understanding of the Portuguese industrial market and its key customers.
•Proven track record of new business acquisition, prospecting and key account development.
•Technical background, ideally with a degree in Engineering, Business or a related field.
•Strong commercial negotiation and relationship-building skills.
•Self-motivated, entrepreneurial and comfortable working independently.
•Willingness to travel regularly throughout Portugal.
•Fluent in Portuguese and English.
•Proven ability to lead complex sales opportunities and influence stakeholders without direct reporting authority.
•Strong skills in strategic prospecting, negotiation, value-based selling and account development.
•Familiarity with CRM and forecasting platforms; strong working knowledge of Microsoft Office.
Nice to Have
•Established relationships with OEMs, machine builders, system integrators or distributors would be a strong advantage.
Conditions
•Join an established international industrial automation company.
•Take ownership of business development across the Portuguese market.
•Work with innovative technologies and a broad product portfolio.
•Collaborate with experienced international teams and technical specialists.
•Make a direct contribution to our growth and market development.

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