RS Group

Sales manager in industrial automation

In short

This role leads commercial strategy and sales team development for the Iberia region in the electrical/industrial automation sector, covering key account management, CRM oversight, and KPI tracking. It's posted by an internationally present company and requires at least 5 years of commercial leadership experience, fluent Spanish and professional English. Hybrid work based in Barcelona.

About the Role
We are looking for a Sales Manager Iberia with experience in the electrical sector, industrial automation, or B2B technology solutions to lead the commercial strategy and business development in the region. This position will be responsible for driving sustainable sales growth, developing and strengthening the sales team, building relationships with strategic customers and business partners, and ensuring that profitability and market share targets are met.
Responsibilities
•Define and execute the commercial strategy for the Iberia region.
•Set quotas, targets, and action plans for the sales team.
•Monitor the sales forecast and ensure monthly and annual targets are met.
•Analyze performance indicators (KPIs), business opportunities, and market trends.
•Develop strategic relationships with key customers and target accounts.
•Support the sales team in negotiations, presentations, and project closings.
•Lead, develop, and motivate high-performing sales teams.
•Implement growth strategies for the different product lines and solutions in the portfolio.
•Strengthen relationships with manufacturers, suppliers, and business partners.
•Oversee the effective use and administration of CRM tools and sales reports.
•Ensure high levels of customer satisfaction and business profitability.
Requirements
•University degree in Electrical Engineering, Electronics, Mechatronics, Industrial Automation, Electromechanical Engineering, Business Administration, or a related field.
•At least 5 years of experience in commercial leadership positions.
•Experience managing and developing sales teams.
•Experience in consultative B2B sales and strategic account management.
•Knowledge of the electrical sector, industrial automation, or related technology solutions.
•Experience administering CRM systems, analyzing forecasts, and managing commercial indicators.
•Fluent Spanish.
•Professional-level English.
•CRM and commercial management tools.
•Power BI and Microsoft Office.
•Interpretation of electrical equipment and diagrams.
•Strategic planning and commercial data analysis.
Nice to have: Catalan is considered an advantage.
Conditions
•Join a solid company with an international presence.
•Active participation in the strategy and growth of the business in Iberia.
•A dynamic environment with autonomy in decision-making.
•Hybrid work arrangement.
•Professional development and growth opportunities.
•Competitive compensation based on experience and results.

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