About Flo
Flo is a health and fitness app focused on female health. It offers an AI-powered, privacy-first, clinically backed digital health experience, with 7M paid subscribers and 80M+ monthly users.
Задачи
•Plan, execute, and scale web user acquisition campaigns across Meta, Google Ads, TikTok, and Snapchat
•Own user acquisition strategy and KPIs end-to-end
•Monitor and optimize account structures, bidding models, and audience segmentation across platforms
•Lead creative testing frameworks and build scalable systems to test creatives, identify winners, and replicate success
•Drive incremental growth through performance-focused strategy and rapid experimentation
•Allocate budgets dynamically to maximize ROAS
•Use AI tools and automation to streamline reporting, creative testing analysis, campaign optimization, and recurring user acquisition workflows
•Collaborate with analytics, creative, MarTech, and growth teams; guide creative focus, forecast asset delivery, and write technical requirements
•Analyze LTV, monetization, and web funnels, and investigate changes in performance
•Generate insights from performance data, surface opportunities, and produce performance reports and strategic recommendations
•Stay current on industry trends, platform updates, privacy regulations, and AI capabilities relevant to performance marketing
•Conduct market research and competitor analysis
Требования
•5+ years of performance marketing experience in user acquisition, ideally in high-growth environments
•Expert-level experience managing large-scale campaigns across Meta Ads and/or Google Ads, including DemGen/YT
•Hands-on experience with TikTok Ads and/or Snapchat Ads
•Proven track record managing significant monthly budgets and optimizing for ROAS, CPA, and LTV
•Solid understanding of web attribution and experience with tracking and analytics platforms
•Proficiency in BI tools such as Looker, Tableau, PowerBI, or similar
•Ability to pull and analyze data using SQL and/or advanced Excel or Google Sheets
•Practical experience using AI tools to automate or accelerate marketing workflows
•Strong communication and project management skills, including selling ideas and negotiating priorities cross-functionally
•Comfortable working through ambiguity and building solutions without an established playbook
•Direct communication style, willingness to give and receive honest feedback, and readiness to challenge broken processes or incorrect decisions
•Business-owner mindset, with attention to how user acquisition affects LTV, product retention, and business results
•Upper-intermediate or advanced English proficiency
•Please confirm that you are based in Poland
•Please confirm that you are able to work on an ICA (Independent Contractor Agreement) contract. Please note that we are unable to engage via an incubator
Будет плюсом
•Experience in healthtech, wellness, or other strictly regulated verticals
Условия
•Salary range: €4.800–€5.800 EUR gross per month; ranges may vary based on skills and experience
•Competitive salary and annual reviews
•Opportunity to participate in Flo's performance incentive scheme
•Paid holiday, sick leave, and female health leave
•Enhanced parental leave and pay for maternity, paternity, same-sex, and adoptive parents
•Accelerated professional growth through impactful work and learning support
•Hybrid work model with 3 days per week in the office
•5-Week fully paid sabbatical at 5-year Floversary
•Flo Premium for friends and family, plus health, pension, and wellbeing perks
•ICA (Independent Contractor Agreement) contract; engagement via an incubator is not available
