About Flo
Flo develops a digital health app focused on female health, offering AI-powered, privacy-first, clinically backed support. Its product helps users understand their bodies and includes a perimenopause category.
Responsibilities
•Plan and execute integrated campaigns that build brand equity and drive commercial growth in the perimenopause category, from positioning and creative development through launch, asset production, and performance review
•Lead cross-functional collaboration across Brand, PR/Comms, Creative, Product Marketing, Influencers, and Organic Social to ensure consistent campaigns with broad reach
•Own the campaign calendar and prioritize high-impact cultural and category moments, including Menopause Awareness Month, and competitive timing
•Identify new channel and partnership opportunities to build category reach and credibility, including brand partnerships, category-specific media, and podcasts
•Manage campaign budgets and demonstrate commercial impact; work with Analytics to track installs and revenue and prioritize investments that deliver measurable results
Requirements
•7+ Years of experience planning and executing multi-channel campaigns for consumer brands or apps, from ideation through launch and performance review
•Experience launching or scaling a commercial product or category push in a competitive market, with a strong understanding of cultural moments to activate around
•Cross-functional experience with Creative, Product Marketing, Growth, Social Growth, PR, and UA; able to manage creative production, internal and external teams, and multiple stakeholders
•Analytical mindset, with a track record of measuring campaign performance and managing budgets for efficient, high-impact execution
•Strong understanding of women's health audiences
Nice to have
•Experience marketing to women aged 35+ or life-stage-specific audiences
•A background in high-trust categories such as healthtech, femtech, finance, or insurance
•Experience in the US market
•Exposure to the perimenopause/menopause category and its competitive landscape
Benefits
•Competitive salary and annual reviews
•Opportunity to participate in Flo's performance incentive scheme
•Paid holiday, sick leave, and female health leave
•Enhanced parental leave and pay for maternity, paternity, same-sex, and adoptive parents
•Accelerated professional growth through impactful work and learning support
•5-Week fully paid sabbatical after 5 years
•Flo Premium for friends and family, plus health, pension, and wellbeing perks
•Hybrid model with 3 days per week in the office
