Описание: Citypay.io operates in financial services and develops a crypto wallet focused on transaction payments and user adoption in Uzbekistan.
Задачи:
•Develop and execute marketing campaigns with merchants and fintech partners to boost adoption of CityPay.io’s crypto wallet
•Design and manage joint promotions positioning CityPay.io’s wallet as the preferred transaction method
•Analyze market trends, the competitive landscape, and user behavior to refine marketing strategies
•Work with marketing agencies on campaign effectiveness, content creation, and performance tracking
•Oversee local content development, including blogs, newsletters, and social media campaigns
•Manage influencer collaborations to increase audience engagement
•Organize and participate in fintech and blockchain events to strengthen brand recognition
•Handle public relations efforts and secure positive media coverage
•Monitor KPIs and optimize campaigns based on analytics
•Stay updated on regulatory changes affecting the crypto sector
Требования:
•3+ Years of marketing experience in fintech, crypto, payments, or tech industries
•Strong knowledge of Uzbekistan’s fintech ecosystem and consumer trends
•Experience in partnership-driven marketing and campaign execution
•Fluent in Uzbek and Russian; English is the working language
•Strong analytical mindset and a data-driven approach to marketing strategies
•Ability to work independently while collaborating with cross-functional teams
Nice to have:
•Experience in crypto payments, blockchain, or digital finance marketing
•Understanding of DeFi, stablecoins, and cross-border payment systems
•Familiarity with digital advertising platforms, growth hacking techniques, and influencer marketing
Условия: Office role in Tashkent, Uzbekistan.
