Note
Instagram and Facebook are owned by Meta Platforms Inc., whose activity is recognized as extremist and banned in Russia.
Responsibilities
•Set up and run campaigns on Meta Ads to drive conversions rapidly at optimal costs per acquisition
•Test and scale new paid channels such as TikTok and LinkedIn Ads
•Fulfill regional user acquisition plans, manage business stakeholder expectations, maintain reports and budgets, and provide insights
•Develop analytical tools to improve marketing campaign measurement
•Collaborate with designers and copywriters to establish a creative-first approach
•Collaborate with product managers to improve conversion rates across digital assets
•Test new user acquisition funnels and promotional products
Requirements
•Exceptional Meta Ads skills
•Experience in Marketing Analytics, A/B Testing, and metrics-driven marketing
•Advanced experience with analytical tools
•Developed communication skills
•English proficiency at least B1
•Proven track record managing hundreds of thousands in ad spend
Nice to have
•Experience with international markets and understanding of the specifics of working with a particular region
•Experience working with audience segments
•Experience with other paid channels
Conditions
•Competitive compensation package reflecting expertise and contributions; salary amount not specified
•Flexible work schedule
•Continuous learning opportunities and support for career advancement
•Location options include the Belgrade office or remote work
