JLP

Social Content Creator

In short

This role produces social-first video content (TikTok, Instagram/Reels) for John Lewis/Waitrose, covering ideation, self-shooting, editing and platform-native production end-to-end. It requires a strong portfolio of social content creation, platform mastery, data literacy and retail/fashion/lifestyle brand experience, with 2+ years of relevant experience expected. The role is hybrid, based in London (Pimlico), with around three office days a week and some travel for content shoots.

About the Role
We are looking for a Social Content Creator to join our Social Content Team. In this role, you will produce highly engaging, social-first video content that drives strong engagement across platforms like TikTok and Instagram. Working both collaboratively with a supportive team of strategists, producers, and videographers, and independently as a proactive, self-shooting editor, you will be able to bring social ideas to life from concept to final cut. If you have the drive to independently ideate, shoot, edit, and shape the future of our social presence, we want to hear from you!
In addition to your contractual pay, any time worked between 22:00 - 06:00 will attract Night Premium at a rate of £4.75 per hour. This will also apply to existing Partners who have enrolled onto Enhanced Hours Premium arrangements.
•Salary Band is £36,000 to £56,900. Expected salary up to: we are looking for candidates up to £48K, depending on the experience you would bring to the role.
•Contract type: this position is a Permanent contract.
•Working pattern/flexible working: the Partnership has adopted a hybrid working approach, meaning you'll be able to work a mixture between the office and home-based upon your personal needs, whilst balancing the needs of the business. We typically aim for around three days a week in the office for collaboration and attendance of key meetings.
•Location: this role is based at our London Head Office campus in Pimlico (London Central Office, 1 Drummond Gate, London, SW1V 2QQ). However, there will be travel to create content.
•Next Steps: the application process requires you to upload a recent portfolio/examples of your work, as well as your CV and answers to the application questions. An initial shortlist will be invited to a virtual Portfolio review. If successful at this stage, a final shortlist will then be invited to attend a formal interview, where you will be required to present a small project that will be provided to you in advance.
Responsibilities
The ideal candidate will drive end-to-end content creation, demonstrating platform-native production expertise through in-app editing, text overlays, and creator-focused tools. You will leverage an innate understanding of internet subculture and emerging trends to rapidly translate viral concepts into brand-aligned content. On set, you will utilise mobile videography and audio equipment to capture clean footage while either directing internal talent or appearing on-camera with confident voiceovers. Operating with high self-reliance, you will independently manage production timelines on location and craft compelling, platform-tailored social copy.
Requirements
•Portfolio: Proven experience as a dedicated Social Content Creator, TikTok/Reels Producer, or running a successful personal/brand social channel in a fast-paced creative environment. A portfolio/showreel demonstrating strategic thinking and social-first creative executions, highlighting overarching outcomes vs objectives.
•Platform Mastery: In-depth knowledge of the technical nuances and best practices for social media platforms, including organic and paid nuances.
•Data Literacy: Ability to interpret key social metrics and reporting to inform future creative iterations and optimisations.
•Retail Experience: Experience creating quick-turnaround content for a retail, fashion, home, or lifestyle brand.
•Collaborative Autonomy: A proven track record of working seamlessly within the team structure while maintaining the drive to execute solo projects efficiently from start to finish.
For internal use only: Closing Date: November 1, 2026. Pay: £36,000.00 - £56,900.00 Annual. Contract Type: Permanent. Hours of Work: 35. Job Level: Partnership Level 8.
About Us
We're the largest employee owned business in the UK and home of our cherished brands, John Lewis and Waitrose. We're not just employees, we're Partners, driven by our purpose to build a happier world.
It's important to note that some of our roles are subject to pre-employment vetting (which may include DBS checks for successful candidates). If required, you'll be informed and provided with information about vetting during the recruitment process. Any DBS checks required will be carried out by a third-party registered body and financial probity checks may also be required for some of our roles.
We want all of our Partners to have a good work-life balance and we support flexible working. This might mean flexible or compressed hours, job sharing or shorter hour contracts, where possible. Please discuss this further with the hiring manager during your interview.

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