About the Role
We run SEO for a car rental and mobility business operating in 100+ markets and 30+ languages. At that scale, the constraint is almost never knowing what to do: it's doing it consistently. We're based in Pullach near Munich and we're hiring a Senior Technical SEO Automation Engineer (m/f/d) who applies automation specifically to organic search. This isn't a role where you'll occasionally write scripts, but where automation itself is the job, as GenAI and agentic workflows become part of how SEO actually runs. This role builds and maintains the systems that make multi-market SEO survivable.
Responsibilities
•You build and own the automation layer that runs across markets and languages without manual intervention: content pipelines, reporting systems, QA frameworks, and monitoring tools that everyone in the team can use
•You wire the SEO stack together: GSC, GA4, BigQuery, CMS platforms, and third-party SEO tools, because much of the value sits in the joins
•You apply GenAI and agentic workflows to real SEO problems: automated content QA, keyword clustering, intent classification, structured-data deployment, and other repetitive analysis work that's currently done by hand across every market
•You instrument what is hard to see: crawl-budget and log-file analysis, indexability and rendering diagnostics, tracking gaps, and monitoring for things that break quietly across a multitude of markets
•You work across the pillars and the organization, partnering with Technical, Content, Local, Data, Brand, and other pillar leads to identify what's worth automating, plus Engineering, InfoSec, and Legal on integration and compliance questions (data privacy, the EU AI Act)
•You make it survivable through documentation, handover, and enough operational rigor that your systems outlive your involvement in them
•You work in a focused engineering role: you'll write real code and ship real systems, but this isn't a path into our core engineering org or a strategist position (measured on what's built and running, not on decks), and it's not agency-managed (you work alongside vendors but the building is yours)
Requirements
Experience
•You have some years of experience combining SEO (technical and/or data-heavy) with hands-on automation or software development, and you've shipped automation that exists, ran in production, and got used
API integration expertise
•You have hands-on experience with API integrations and automation tooling (n8n, Make.com, webhooks, or custom scripting)
Web fundamentals
•You understand how the web actually works: HTTP, crawling, rendering, indexability, caching, CDNs
Solid SEO knowledge
•You know on-page, technical, and enough of off-page and content work to know what's worth automating
AI tooling fluency
•You use AI coding tools as a serious part of your workflow, and you can tell the difference between output that works and output that only looks like it works
Communication skills
•You speak fluent English and can explain technical systems to non-technical stakeholders
Benefits
•Discounts on SIXT rent, share, ride and SIXT+, attractive vehicle leasing offers, and exclusive deals with partners for travel, tech, fashion and more
•From day one, access to Claude by Anthropic and SIXTgpt, SIXT's own AI platform, to supercharge your work; investment in every team member's AI journey: encouraging experimentation, building knowledge, and making sure you're ahead of the curve
•Monthly allowance as a contribution to your individual mobility
•Contribution to your retirement plan and support with capital-forming benefits
•Modern SIXT gym, various leisure activities like the gaming area or the SIXT choir, and a high-quality employee restaurant
•30 days of vacation and a hybrid working model with flexible hours
•One day each year to volunteer at a charitable organization dedicated to supporting children
About SIXT
We are a globally leading mobility service provider with a revenue of €4.3 billion and around 9,000 employees worldwide. Our mobility platform ONE combines our products SIXT rent (car rental), SIXT share (car sharing), SIXT ride (taxi, ride, and chauffeur services), and SIXT+ (car subscription), giving our customers access to our fleet of 360,000 vehicles, the services of 4,000 cooperation partners, and around 5 million drivers worldwide. Together with our franchise partners, we are present in more than 100 countries at 2,000 rental stations.
