Join our global team of experts
At Diconium, you will work on projects that connect software, data, AI, and human expertise to create digital products, services, and operating models that deliver measurable business impact. Together with 2,500 experts across our international teams, you will help build, run, and scale intelligence across the full value chain.
In everything we do, we prioritize people and genuine human connections, ensuring a supportive and inclusive work environment. Our hybrid workplace also provides a high degree of flexibility.
Your Role
As Senior Salesforce Consultant / Requirements Engineer, you design and optimize data-driven marketing processes and customer journeys based on Salesforce Marketing Cloud. You analyze business requirements, develop future-proof solution concepts, and translate them into actionable requirements for agile development teams. You act as the central interface between marketing, business departments, product owners, and technical implementation.
Your Tasks
•Analysis and optimization of CRM, campaign, and marketing automation processes
•Gathering, structuring, and prioritizing business requirements
•Creating epics, user stories, acceptance criteria, and process models
•Designing automated and personalized customer journeys
•Advising on Salesforce Marketing Cloud features and best practices
•Developing target group, segmentation, and personalization concepts
•Advising on the use of marketing data, consent, and communication preferences
•Conducting and moderating workshops with marketing, business departments, and stakeholders
•Providing functional support during implementation and assisting with tests and acceptance
•Close collaboration with architecture, development, data, and UX teams
•Supporting product owners in agile projects, e.g., following Scrum or SAFe
Your Profile
•6 to 8 years of experience as a Salesforce Consultant, Business Analyst, or Requirements Engineer
•Solid knowledge of Salesforce Marketing Cloud and its core features
•Experience with Journey Builder, Automation Studio, Email Studio, and Contact Builder
•Experience in marketing automation, customer journey management, and campaign processes
•Understanding of data models, target group segmentation, and personalization
•Experience in requirements engineering and business process analysis
•Good knowledge of agile methods such as Scrum or SAFe
•Confident use of user stories, story mapping, and backlog management
•Strong communication, moderation, and presentation skills
•Analytical and structured way of working, as well as high customer orientation
•Verifiable Salesforce certifications, at minimum Marketing Cloud Administrator and Marketing Cloud Consultant
•As this position involves regular communication with German-speaking clients, fluent German skills at C1 level or higher are mandatory
Automotive Know-how
•Experience in CRM, marketing, or customer engagement projects in the automotive environment
•Understanding of the collaboration between manufacturer, market organization, dealer, and end customer
•Knowledge of typical automotive marketing processes and customer journeys
•Experience with target-group-oriented communication along the customer lifecycle
•Ability to translate requirements from different markets and stakeholders into scalable solutions
What Sets You Apart
•Strong customer, marketing, and solution orientation
•Self-reliant and structured working style
•High consulting and communication competence
•Confident presence towards marketing, business departments, and management
•Ability to connect business and technical perspectives
•Team spirit and enjoyment of interdisciplinary collaboration
What We Have to Offer
Discover new skills and improve your strengths, adapt your working day to your personal lifestyle, celebrate community, sustainability and diversity. And sweeten your working life with awesome perks and benefits!
•Professional & Personal Growth: Develop yourself both professionally and personally through training programs, free language courses, competence centers and an active tech community.
•Flexible Work-Life Balance: Benefit from hybrid work, workation, flexible hours, parental support and sabbaticals.
•Embrace Diversity & Sustainability: Engage in our Sustainability Hub, diverse communities, Diversity Taskforce and after-work activities.
•Comprehensive Benefits: Enjoy public transport tickets, job bikes, health offers, supplementary insurances, a pension plan and various discounts.
Your Way to Us
•Step 1: You submit your CV
•Step 2: We invite you to a first video call
•Step 3: We send you a task to show off your skills
•Step 4: We schedule a technical interview to present your results
•Step 5: Optional we organize a third call
•Step 6: You like us, we like you? Welcome to Diconium!
If you have any questions, feel free to reach out. Your contact person is Lisa, [email protected]
