About the Role
At ALTEN, we are looking for a Salesforce Marketing Cloud Business Analyst to provide operational and functional support in SFMC, ensuring the execution of campaigns, customer journeys and automations in a global environment. You will be key to process optimization, data management and collaboration with cross-functional teams in sectors such as insurance, finance or travel. This is a hybrid work arrangement in Barcelona.
Responsibilities
•Provide operational and functional support in SFMC, ensuring the execution of campaigns, customer journeys and automations in a global environment.
•Optimize processes, manage data and collaborate with cross-functional teams.
Requirements
•At least 5 years of experience as a Business Analyst, CRM Consultant or Marketing Technology Consultant, with demonstrable experience in operational delivery.
•Salesforce Marketing Cloud (SFMC): Journey Builder, Automation Studio, Email Studio, Data Extensions.
•Campaign and customer journey management.
•SQL and data analysis.
•Testing (UAT), troubleshooting and business requirements analysis.
•Fluent English and French (C1).
Nice to Have
•Experience with Salesforce CRM, APIs and SFTP integrations.
•Knowledge of the Marketing Cloud data model.
•Email deliverability best practices.
•Reporting and multichannel activation (Push, WhatsApp, RCS).
•Experience in sectors such as insurance, assistance, travel or financial services.
•Ability to work in international and multicultural environments.
Conditions
•Become part of a leading consulting and technology company that is continuously growing.
•Join a dynamic and multicultural team, with an innovative and collaborative environment.
•Specialized training and ongoing professional development.
•Hybrid work arrangement in Barcelona.
•Challenging projects in digital transformation with a real impact on global organizations.
