denkwerk

Senior Marketing Data Analyst (all genders)

In short

This is a Senior Marketing Data Analyst role at denkwerk, an agency working on digital strategies and marketing measures for clients. The role covers tracking architecture (GTM, GA4, Piwik PRO, BigQuery, Data Studio), performance data analysis, A/B testing, and GDPR-compliant tracking, with close collaboration with strategy, performance marketing and SEO teams. It requires JavaScript/HTML/CSS knowledge, practical SQL experience, and very good German (C1); working mode is hybrid at a denkwerk location in Cologne.

Responsibilities
•As Senior Data Analyst, you analyze and interpret data to derive well-founded recommendations for our clients and internal teams and to support the development of digital strategies and marketing measures
•You design, implement and optimize tracking architectures, using tools such as Google Tag Manager, GA4, Piwik PRO, BigQuery and Data Studio to ensure data-privacy-compliant, precise and future-proof data collection
•You systematically analyze performance data, identify relevant correlations and derive concrete optimization potential, increasingly also with the support of AI-assisted analysis methods
•You plan and analyze A/B tests along the entire customer journey and always keep an eye on the next lever
•You keep an eye on market and competitive developments and bring data-based insights specifically into collaboration with our strategy, performance marketing and SEO teams
•You naturally take data protection and GDPR requirements into account when developing and implementing tracking and analytics concepts
•Agile mindset? Absolutely! Our projects mostly take place in an agile environment and we work with tools like Miro, Jira and Confluence
Requirements
•Good knowledge of JavaScript, HTML and CSS as well as practical experience with SQL, ideally complemented by experience with MCP interfaces, connecting AI applications to data sources, and knowledge of Python or R
•Very good German skills (minimum C1), as our current projects are mostly conducted in German. Good English skills are an advantage
Benefits
•Flexibility & trust: hybrid working at one of our denkwerk locations & flexible working hours
•Your health counts: Urban Sports Club membership and JobRad leasing
•We celebrate successes together: profit sharing for all permanent denkwerk employees, big parties and event formats
•Your development matters to us: further training budget for new skills and trainings; denkwerk Inspirationen in the form of tech talks, lunch club, resilience, AI and design formats
•Securing the future: 20% employer contribution to company pension scheme
•Support in all life situations: counseling through pme Familienservice and the Mindance app
•More than just vacation: 31 vacation days including three shared "denkfrei days" (Christmas Eve, New Year's Eve, Rosenmontag)
•Arriving with support: your personal denkmate accompanies you at the start
•Recommend us - Find Your Mate: bring great people along and we thank you with a bonus
•Discounts & goodies: access to exclusive corporate benefits as well as free snacks, coffee, cool drinks & fresh fruit
Application process
Please send us:
•your CV
•a short motivation letter
•your possible start date
•as well as your salary expectations
1.Application receipt: We carefully review your documents and forward them to the relevant department if applicable.
2.Interviews: First interview digitally via Microsoft Teams; second interview in person at one of our locations; there may be a task, if so we will let you know in time.
3.Individual journey: If it makes sense to take a different path, we are happy to design the application process together with you and adapt it individually.
4.Feedback: We will get back to you promptly. Taking too long? Feel free to reach out!
Janina Schulte-Kellinghaus & Marie Rybarczik, Talent Acquisition Team

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