denkwerk

Senior Marketing Data Analyst (all genders)

In short

Senior Data Analyst role at a marketing/digital agency (denkwerk), focused on tracking architecture (GTM, GA4, Piwik PRO, BigQuery), performance data analysis, A/B testing and GDPR-compliant data collection for clients. Requires JavaScript/HTML/CSS, SQL, and ideally Python/R and MCP interface experience, plus very good German (C1+) since projects run mostly in German. Hybrid work model based in Berlin.

About the Role
•As Senior Data Analyst, you analyze and interpret data to derive well-founded action recommendations for our clients and internal teams, and support the further development of digital strategies and marketing measures
•You conceive, implement and optimize tracking architectures, using tools such as Google Tag Manager, GA4, Piwik PRO, BigQuery and Data Studio, to ensure data-protection-compliant, precise and future-proof data collection
•You systematically analyze performance data, identify relevant correlations and derive concrete optimization potential from them, increasingly also with the support of AI-based analysis methods
•You plan and analyze A/B tests along the entire customer journey and always keep the next lever in mind
Requirements
•Good knowledge of JavaScript, HTML and CSS as well as practical experience with SQL, ideally complemented by experience with MCP interfaces, connecting AI applications to data sources, and knowledge of Python or R
•You keep an eye on market and competitive developments and bring data-based insights into collaboration with our strategy, performance marketing and SEO teams
•You naturally take data protection and GDPR requirements into account when developing and implementing tracking and analysis concepts
•Agile mindset? Absolutely! Our projects take place mainly in an agile environment and we work with tools such as Miro, Jira and Confluence
•Very good German skills (at least C1), as our current projects are mostly conducted in German. Good English skills are an advantage
Benefits
•Flexibility & trust: hybrid work at one of our denkwerk locations & flexible working hours
•Your health counts: Urban Sports Club membership and JobRad leasing
•We celebrate successes together: profit sharing for all permanent denkwerk employees, big parties and event formats
•Your development matters to us: further education budget for new skills and trainings; denkwerk inspirations such as tech talks, lunch club, resilience, AI and design formats
•Securing the future: 20% employer contribution to company pension plan
•Support in all life situations: consulting through the pme Familienservice and the Mindance app
•More than just vacation: 31 vacation days including three shared "denkfrei days" (Christmas Eve, New Year's Eve, Rose Monday)
•Arriving with support: your personal denkmate accompanies you at the start
•Recommend us - Find Your Mate: bring great people with you and we thank you with a bonus
•Discounts & goodies: access to exclusive corporate benefits as well as free snacks, coffee, cold drinks & fresh fruit
How to Apply
Send us:
•your CV
•a short cover letter
•your possible start date
•as well as your salary expectations
Process
1.Application receipt – We carefully review your documents and forward them if applicable to the relevant department
2.Interviews – First interview: digital via Microsoft Teams; Second interview: in person at one of our locations; possible task, if so we'll let you know in time
3.Individual journey – If it makes sense to take a different path, we gladly design the application process together with you and adapt it individually
4.Feedback – We get back to you promptly. Taking too long? Feel free to reach out!
Janina Schulte-Kellinghaus & Marie Rybarczik, Talent Acquisition Team

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