About Salesforce
Salesforce is the #1 AI CRM, where humans with agents drive customer success together.
The Storytelling & Messaging Expert serves as the creative engine for executive leadership, bridging the gap between complex technical product narratives, storytelling and high-impact visual delivery. You are the storyteller of the key messages, transforming abstract strategic initiatives into clear, compelling stories and visually stunning narratives for sales, customers, and industry.
Messaging Architecture & Stewardship:
•Serve as the primary steward and architect for messaging, story lines for the business with visual assets and accompanying narratives. Key messages and content should be clear, easy to understand and reflect things the audience cares about.
•Develop and maintain a "Messaging and Visual Content Playbook" that defines how we demonstrate key concepts through words, narratives and visual elements across all enablement collateral.
•Simplify messaging to drive clarity and alignment on company and business organization direction.
Visual Narrative Strategy:
•Translate vision and complex technical roadmaps and messages into cohesive, audience-specific stories that resonate accompanied by visual elements to anchor the storyline.
•Standardize visual delivery by creating and managing a reusable asset and content library.
•Partner with your leadership, Executive Communications and Marketing to drive key narratives delivered via speaking engagements and easy to follow assets, ensuring content resonates for internal and external audiences.
•Streamline creative workflows with leadership to ensure 90%+ on-time delivery.
Executive Creative Collaboration:
•Act as the strategic creative partner, collaborating across teams as a "whiteboard partner" for rapid brainstorming sessions.
•Be expert in designing high quality presentations, assets, and imagery; while being able to create art direction for designers or creative agencies when appropriate.
•Establish and manage feedback loops that reduce revision cycles.
Core Competencies & Traits:
•The "Double-Threat" Skillset: Mastery of both the message (copywriting, narrative arc) and the medium (high-fidelity design in Google Slides, Adobe Creative Suite, Figma). Strong with words and expert at design.
•Executive Agility: High comfort level with ambiguity and rapid timeline shifts. You thrive when asked to "whiteboard" a concept 24 hours before a major stage event.
•Translational Intelligence: The ability to take a deeply technical "product-first" slide and pivot it to a "value-first" customer narrative without losing accuracy.
•Visual Facilitation: Adept at whiteboard and extracting ideas from brainstorming sessions to clear, simple narratives and strong visuals.
Minimum Requirements:
•10-15 years experience in messaging, storytelling for software, platform or services business
•8+ years in creative and visual design
•Product marketing experience or GTM messaging experience
•Expert in Google Slides, Adobe Creative Suite, Figma
•Excellent experience in video editing
•Strong relationship builder: proven track record of building trust across teams to surface Customer Success stories on our latest initiatives
