JCB

sales manager in construction equipment

In short

This role drives sales and dealer development for JCB's construction equipment range across the Nordic region, with a primary focus on Sweden. JCB is a construction equipment manufacturer, and the position sits within its sales team covering dealer support, market growth, and customer relationships. It requires proven sales experience in construction/heavy machinery, strong knowledge of the Nordic market, dealer network experience, and fluency in Swedish and English, plus extensive travel (about 80% within Sweden, 20% across the Nordic region and UK).

About
JCB manufactures construction equipment and serves customers across the Nordic region, with a primary focus on the Swedish market and additional opportunities in agriculture.
Responsibilities
•Drive sales growth and increase market share across the JCB construction equipment range throughout the Nordic region
•Support and develop dealer partners to maximise sales performance and market penetration
•Build and maintain relationships with contractors, customers, and key industry stakeholders
•Provide dealers with commercial support, market insights, and product expertise
•Identify new business opportunities and develop strategies to win market share
•Work with dealers on sales planning, forecasting, and pipeline management
•Monitor competitor activity, customer trends, and market developments
•Support product launches, demonstrations, exhibitions, and customer events
•Promote the JCB brand and strengthen customer loyalty across the region
•Share customer and market feedback with internal stakeholders to support future growth initiatives
Requirements
•Proven sales experience in construction equipment, heavy machinery, plant equipment, commercial vehicles, or a related industry
•Strong understanding of the Nordic construction market and customer landscape
•Experience working with and supporting dealer networks
•Ability to build credible relationships with contractors, business owners, and senior decision-makers
•Strong commercial mindset and a track record of delivering sales growth
•Ability to identify market opportunities and convert them into business success
•Excellent communication, negotiation, and relationship-building skills
•Self-motivated, proactive, and comfortable working independently
•Willing and able to travel extensively across Sweden, the wider Nordic region, and England
•Fluent in Swedish and English
Nice to have: Additional Nordic language skills
Conditions
•Competitive Salary
•The role is initially home-based for the first few months; JCB plans to establish premises in the Nordic region in the future
•Extensive travel: approximately 80% within Sweden and 20% across the wider Nordic region and other international markets, including visits to JCB's UK operations in England
•Stockholm is an advantageous location

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