BNP Paribas Asset Management

Sales academy marketing manager in financial services

In short

This role manages and develops the Sales Academy training programme for sales teams at a major European asset manager, covering both technical (financial market, product) and soft skills content, digital materials, e-learnings and event logistics. It requires strong training-programme design expertise, digital event/content tools proficiency, project management skills, and proven experience managing training programmes in financial services, ideally asset management. The position is based onsite in London and requires excellent English communication; French and AI-tool knowledge are a plus.

About the company
BNP Paribas Asset Management ranks among the top three asset managers in Europe, following its merger with AXA Investment Managers and BNP Paribas Real Estate Investment Management. Its teams design and manage innovative investment solutions for individual savers, businesses and institutional investors worldwide. With liquid strategies, long-term savings solutions and an alternatives platform boasting more than 30 years of experience, BNP Paribas Asset Management is a key player and the European leader in long-term asset management, committed to supporting its clients in a changing world.
Responsibilities
•Responsible for the promotion and implementation of the Sales Academy (training for GCG), ensuring programmes are aligned to commercial priorities and goals.
•Develop the skills of sales teams through a variety of digital and in-person mediums, covering technical aspects (financial market and product knowledge) and soft skills (presenting technique, creative thinking and client communication).
•Implement Sales Academy initiatives, such as the development of the PEAK training programme and deployment of its methodology.
•At a minimum, write initial briefs and agenda descriptions for training programmes and summarise presentation content into shorter materials, quizzes and e-learnings.
•Take a lead role in the development and maintenance of digital material, web pages and e-learnings for the Academies to meet the needs of Sales and the wider GCG organisation.
•Help to manage and evaluate IT-based systems for invitations, participation and evaluation of Academies; be fully proficient in using the selected systems.
•Help to define the virtual environment for any online training (e.g. MS Teams, SpotMe platform, Notified or other) plus Salesforce, Eloqua and tools around invitation and management; be fully proficient in using the selected tools.
•Contribute to the development and implementation of appropriate policies, procedures and processes — including standards of invitation, seminar management and feedback — using the global events policies, processes and procedures as a base where applicable.
•Ensure feedback is incorporated into the future design and offering of the Sales Academy.
•Contribute to training procurement, by coordinating the onboarding and contractual process.
•Supervise coordination of an onsite or online Academy and any teams or agencies assigned to the project.
•Collect and analyse the KPIs of the project, review the budget and provide a summary of the event to management and internal participants where appropriate.
•Assist at significant global events when required and with prior agreement with the Senior Academies Marketing Manager and the Senior Global Events Marketing Manager; help with agenda setting and management in the lead-up to the event.
•Foster a culture of excellence, innovation, accountability and continuous improvement.
•Act as a trusted partner to stakeholders across client, investment, product and marketing teams to ensure alignment and collaboration.
•Manage relationships with external agencies, creative partners and vendors where applicable.
Requirements
•Strong expertise in the creation and implementation of training programmes, including an understanding of training construction and the ability to ensure materials are impactful, driving user interest and adoption.
•Strong digital skills covering event management tools, virtual meeting tools, PowerPoint and Excel.
•Ability to effectively summarise information and a proactive approach to content development.
•Strong project management skills, including an ability to move projects forward in a complex environment.
•Ability to operate in a fast-paced environment and juggle multiple projects at once.
•Excellent organisational and prioritisation skills.
•Excellent verbal and written communication skills (English).
•Strong understanding of brand and ability to translate values and identity into high quality content and client experiences.
•Proven ability to work effectively with internal and external stakeholders.
•Ability to work independently but also to work effectively in a team — someone who is collaborative, flexible and adaptable.
•Ability to find solutions to problems, with a strong "can do" attitude.
•Excellent interpersonal skills, able to build easy relationships with different teams and people.
•A proactive approach to professional development with proven ability to rapidly master new skills and technologies.
•Able to remain calm in stressful situations.
•Experience with digital content optimisation, analytics and content-performance measurement.
•Exceptional communication, organisational and project-management skills.
•Proven experience in managing training programmes in the financial services sector, preferably with experience of the asset management sector.
•Team spirit and inclusive approach.
•High academic standard.
•Pragmatic approach; works with diplomacy and tact.
•Acts with personal and professional integrity.
Nice to have
•Experience in other creative or digital training tools.
•Ability to understand and speak French.
•Knowledge of AI-enabled production tools and data-driven marketing approaches.
Conditions
No conditions stated in the posting.

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