About Waystone
Waystone is a leading asset-servicing solutions provider of institutional governance, administration, risk and compliance services to financial institutions. With over 25 years' experience and a comprehensive range of specialist services to its name, Waystone helps our clients structure, operate and grow through our expertise, innovation and digitisation, backed by the operational scale to support global expansion.
Responsibilities
•Support the development and refinement of product positioning, value propositions, and messaging across Waystone's key products and solutions
•Conduct market, competitor, and industry research to identify trends, opportunities, and areas of differentiation
•Assist in the creation and execution of messaging frameworks and go-to-market plans
•Work with marketing, product and sales leaders to develop and maintain sales enablement materials including solutions overviews, brochures, case studies, FAQs, and objection-handling resources
•Work closely with Commercial teams to ensure marketing materials support business development efforts and sales conversations
•Support responses to strategic business development opportunities and proposals
•Execute multi-channel marketing campaigns that support business priorities and growth objectives
•Coordinate campaign deliverables across digital marketing, content, events, public relations, and commercial teams
•Assist in the planning and execution of product launches, service enhancements, and strategic marketing initiatives
•Monitor campaign performance and provide recommendations for optimisation and continuous improvement
•Develop high-quality marketing content including articles, videos, email programmes, web content, presentations, social media content, and client communications
•Partner with subject matter experts to create thought leadership that demonstrates Waystone's expertise and market perspective
•Ensure all content aligns with brand standards, messaging frameworks, and commercial objectives
•Partner with Marketing, Product, Commercial and Operations to deliver integrated marketing programmes
•Coordinate with external agencies, partners, and vendors as required
•Build strong relationships across the business to ensure alignment between product, marketing, and commercial strategies
Requirements
•5-8 years' experience in product marketing in the asset management, financial services or professional services industries
•Strong product and cross-service marketing experience, campaign execution and project management skills, and commercial mindset
•Experience developing marketing content and sales enablement materials
•Excellent written and verbal communication abilities
•Ability to simplify complex products, services, and industry topics into compelling value propositions and marketing messages
•Strong attention to detail and organisational skills
•Experience working with multiple stakeholders in a fast-paced environment
•Bachelor's degree in marketing, business or a related field
Nice to have
•Knowledge of asset-servicing solutions such as fund administration, regulated funds solutions and compliance services is highly desirable
Conditions
No conditions specified in the posting.
