About
Addleshaw Goddard is a London headquartered, international, full-service law firm that consistently delivers high-quality outcomes for our clients globally. We have been advising clients for 250 years, and today we support over 5000 of the world's most respected organisations. We help them in over 50 areas of business law, across more than 100 countries.
Responsibilities
•Support the Head of Marketing in leading and inspiring a small team of Marketing Managers and Executives.
•Deliver high-profile, strategically important marketing projects and campaigns, with a particular focus on supporting the Financial Services sector and its growth priorities.
•Advise partners and business development teams on modern marketing communications, developing and delivering ambitious but practical content, outreach and campaign plans.
•Strengthen business unit messaging, value propositions and marketing materials, including identifying improvements where propositions are not competitively strong.
•Use client, market and competitor insight to shape campaigns, recommend account-based or mass marketing approaches, and select the most effective channel mix for each project.
•Set campaign objectives and KPIs, manage delivery, report on results, capture lessons learned, and oversee virtual teams and specialist suppliers to deliver on time and within budget.
•Lead the creation of a wide range of marketing content and activity—including presentations, web pages, social media, advertising and podcasts—while bringing fresh ideas, adopting new marketing approaches, and contributing commercial thinking to drive demand, leads and brand differentiation.
Requirements
•Strategic, creative and commercially minded marketer with the vision, gravitas and drive to help the firm stand out, win client attention and turn opportunities into results.
•At least 10 years' B2B marketing experience, with experience or a strong understanding of professional or financial services, particularly Financial Services.
•Excellent stakeholder management, influencing and communication skills, with the ability to advise senior colleagues, challenge constructively, handle escalations and build support for bold marketing approaches.
•Strong copywriting and creative communication skills, with the ability to craft distinctive, persuasive, visually impactful and client-focused sales messages.
•Proven ability to work effectively with Business Development professionals, write strong marketing plans, and manage multiple projects to a high standard under tight deadlines.
•Analytical and results-driven, with experience setting SMART objectives, working to KPIs and using data to improve marketing performance.
•Strong background in lead generation, account-based marketing and brand building, with experience across multiple channels and the ability to manage marketers, virtual teams, agencies and suppliers effectively.
Conditions
Addleshaw Goddard is a place where you are not just valued but encouraged to reach your full potential. Our culture promotes improvement, growth, and collaboration, making us the natural choice for top-tier clients. We celebrate diversity and are committed to creating an inclusive environment for all our employees.
