SAP Fioneer

Divisional marketing manager in financial services

In short

Divisional Marketing Manager role at SAP Fioneer, hybrid in Belgrade, combining strategic GtM leadership with hands-on execution of full-funnel marketing programs for financial technology products. Requires 3-7 years of B2B marketing or sales experience in fintech, financial services, or SaaS, strong sales enablement skills, and fluent English; German is a plus. The role spans campaign management, event planning, sales enablement, and content creation across German and English markets.

About the role
As Divisional Marketing Manager, you will play a pivotal role in shaping and executing our go-to-market (GtM) strategy globally. This is a hands-on role that combines strategic leadership with operational execution to empower Divisional Sales and build and deliver full-funnel marketing programs that generate demand and support divisional revenue goals.
Responsibilities
•Develop and manage comprehensive go-to-market (GtM) plans for key portfolio products, including launch planning, messaging, competitive positioning, and alignment across Marketing, Product, and Sales
•Create clear solution positioning and high-quality assets such as playbooks, presentations, webpages, brochures, videos, and one-pagers to support awareness, consideration, and sales engagement
•Enable Sales with relevant insights and tools, running enablement sessions, ensuring teams understand new initiatives, and refining collateral based on feedback and usage data
•Build and run full-funnel marketing campaigns in German and English across webinars, sponsored content, paid social, email, search, PR, and ABM (account-based marketing) approaches in partnership with agencies
•Plan and manage participation in events, conferences, and roundtables, collaborating with the central Events team to deliver strong stories through demos, content, collateral, and customer contributions
Requirements
•Ca. 3-7 years of B2B marketing or sales experience within financial technology, financial services, or software/SaaS industries
•Proven ability to market to senior decision-makers, with a strong track record in sales enablement and translating complex product capabilities into clear value
•Strong execution skills with a structured, systematic approach to project management, able to manage multiple initiatives in a fast-paced environment
•Collaborative mindset, excellent communication skills, and enthusiasm for partnering closely with Go-to-Market teams while bringing creativity and initiative to your work
•Fluency in English to confidently create, review, and refine customer-facing content and campaigns
Nice to have
•German skills are a plus, but not required
What we offer
•Integrate into a dynamic, international Marketing Team that blends passion and diverse expertise from corporate, agency, and startup sectors, where your unique skills are highly valued
•Thrive in an environment that celebrates an entrepreneurial spirit and independent initiative
•Unique opportunity to shape and influence the marketing organization and its significant impact on the business
•High degree of creative freedom to implement innovative marketing strategies
•Play a pivotal role building a Marketing organization powered by AI
•Opportunity to collaborate with some of the brightest minds in the industry on an ambitious project shaping the financial sector
•An environment combining the agility, enthusiasm and dynamism of a start-up with the established expertise, solid market presence and extensive customer network of a more established organisation
•A flexible work environment that encourages creativity, new ideas, and challenging the status quo
•Part of a diverse and global team that is constantly growing and reinventing
•Chance to chart your own career path with competitive compensation packages and progression opportunities based on merit

Stop applying.
Get referred.

$10 in free credits

In just 60 seconds, fully on autopilot — Eraldt's AI agents read your CV, map the roles you fit, find live vacancies and the people who can refer you, write personal emails, and get you referred.

This isn't an application: your CV doesn't go to the company, and we don't promise a referral for this exact role.

Discover who else lands interviews on autopilot