St. James's Place

performance marketing manager for financial services

In short

This hybrid London role at a financial services company involves planning, executing and optimising multichannel paid media campaigns (Paid Search, Paid Social, Display, Native, Online Video) to drive business growth and lead generation. The job requires proven experience with Google Analytics, Google Ads and Meta Ads Manager, turning campaign data into reporting and actionable recommendations, plus strong stakeholder management across marketing teams and agencies. It sits within a marketing team collaborating with Brand and Campaign functions, and also covers A/B testing, personalisation of digital customer journeys, and audience activation using first- and third-party data.

About
St. James's Place is transforming its business to become more scalable and efficient, investing in technology and streamlining its operations.
Responsibilities
•Develop and deliver integrated, full-funnel media strategies to support business growth and lead generation
•Plan, implement and optimise paid media campaigns across Paid Search, Paid Social, Display, Native and Online Video
•Work with internal teams and agency partners to turn business objectives into media plans and investment strategies
•Monitor campaign performance and provide reporting, analysis and recommendations to stakeholders
•Use data from Google Analytics, advertising platforms and CRM systems to guide optimisation and decision-making
•Design and implement A/B testing across creative, messaging, audience targeting and campaign approaches
•Identify and evaluate media opportunities, technologies and best practices to improve performance
•Support personalisation and optimisation across the website and digital customer journeys to improve engagement and conversion
•Align media activity with wider business objectives in collaboration with Brand and Campaign teams
•Manage audience activation strategies using first-party and third-party data where appropriate
Requirements
•Proven experience managing and optimising multichannel paid media campaigns across Paid Search, Paid Social, Display and Online Video
•Strong proficiency with Google Analytics, Google Ads and Meta Ads Manager, and ability to turn data into actionable insights
•Experience developing performance reports, analysing campaign effectiveness and making clear recommendations to stakeholders
•Strong stakeholder management and communication skills, with experience working across marketing teams and external agencies
Nice to have
•Google Ads and/or Google Analytics certifications
•Experience with customer data platforms (CDPs), first-party data activation and personalised customer journey optimisation
Benefits
•Discretionary annual bonus scheme based on individual and company performance
•28 days' annual leave plus bank holidays, with the option to purchase up to 5 additional days
•Company-funded private medical insurance for the employee and immediate family
•Non-contributory employer pension contribution of 10%, increasing with length of service up to 15%, with the option to increase it through salary sacrifice
•Enhanced parental leave with up to 26 weeks' full pay
•Company-funded critical illness cover, income protection and life assurance
•EV salary sacrifice scheme through Tusker

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