About the Role
MetaMask is a self-custodial wallet and gateway to the onchain economy. Its Trading features enable users to swap, trade perps and prediction markets, and invest in Real-World Assets.
Responsibilities
•Define and execute end-to-end go-to-market strategies for Trading features across global markets, from opportunity sizing and positioning through launch and lifecycle optimisation
•Partner with Product leads to shape roadmap priorities using market insight, user behaviour, and growth potential
•Represent user needs and market realities in strategic decisions with Product and Growth
•Influence long-term product strategy and monetisation through competitive analysis, segmentation, and market research
•Lead product and feature launches and craft narratives for crypto traders and holders
•Drive lifecycle marketing initiatives that increase awareness, activation, and retention across Trading funnels
•Partner with Growth and Analytics to identify user journey friction and opportunities, turning insights into programmes that improve conversion, volume, and retention
•Set clear success metrics for campaigns, measure performance, and document learnings to support continuous iteration
•Collaborate with Product, Brand, Growth, Communications, Business Development, and Customer Support on integrated campaigns connecting product value to cultural relevance
•Align cross-functional stakeholders and manage timelines, priorities, and expectations to ensure seamless execution
•Partner with Data and Product to monitor performance, share learnings, and refine go-to-market approaches
•Strengthen MetaMask's reputation as a trusted, user-first brand in the Trading community
•Support education, community, and influencer programmes that build awareness and confidence, particularly among emerging market segments
•Ensure consistent storytelling across lifecycle emails, content, and brand campaigns
Requirements
•6 to 8+ years in product marketing, ideally within fintech, crypto, or a high-growth consumer tech environment
•Demonstrated success leading complex product launches and lifecycle growth initiatives with measurable outcomes
•Strong strategic thinking and storytelling skills, with the ability to turn complex product concepts into clear, compelling narratives
•Analytical and outcome-driven, comfortable interpreting data and using insights to inform marketing and product strategy
•Exceptional cross-functional communication, influence, and project leadership skills
•Deep curiosity about web3, DeFi, and onchain user behaviour, or direct experience in the crypto ecosystem
Nice to Have
•Experience leading go-to-market for perps trading and prediction markets products
•Experience leading go-to-market for an Asia audience
Conditions
•We are unable to consider applications from candidates based in France, Italy, or Germany for this role
•Compensation for candidates based outside the US, including Canada, EMEA, and LATAM, will be determined based on location, experience, and skills during the interview process and may differ from the listed US range
•US pay range (not including bonus, equity or other benefits): $146,000 — $220,000 USD
