Responsibilities
•Halovat Matras team is looking for a results-driven, experienced and responsible marketer. The main goal is to increase the number of quality leads, boost sales and develop the brand across Uzbekistan.
Main tasks
•Plan and oversee advertising campaigns through Facebook and Instagram.
•Develop marketing strategy and monthly advertising plan.
•Develop new advertising ideas, offers and promotions for mattresses.
•Coordinate the work of SMM specialist, videographer and designer.
•Prepare technical briefs for Reels, Stories and advertising videos.
•Analyze the number and quality of leads, collaborate with the sales department.
•Track conversion from lead to sale through CRM.
•Monitor advertising budget and results.
•Prepare weekly and monthly reports.
•Develop separate marketing strategies for B2C and B2B directions.
Candidate requirements
•At least 2 years of experience in marketing.
•Experience working with Facebook Ads Manager and Instagram advertising.
•Practical experience in lead generation and sales growth.
•Ability to analyze advertising results based on numbers.
•Understanding of CPL, CAC, conversion, ROMI and ROI metrics.
•Skill in developing content plans, offers and advertising creatives.
•Ability to work with CRM and Excel/Google Sheets.
•Ability to work together with the sales department toward results.
•Responsibility, initiative and results orientation.
Additional advantages
•Experience working in the mattress, furniture or manufacturing industry.
•Experience in B2B sales and working with dealers.
•Knowledge of Meta Conversions API, CRM integrations and lead quality optimization.
•Experience managing a marketing budget and a team.
We offer
•Salary: negotiated based on interview results and experience.
•Bonus system based on KPI and results.
•Opportunity to work at a growing manufacturing company.
•Opportunity to independently develop and implement marketing strategy.
•Direct work with management.
How results will be evaluated
•Number of quality leads.
•Conversion from lead to sale.
•Cost of one quality lead.
•Sales volume generated through advertising.
•Advertising budget efficiency.
•Results in attracting new stores and dealers for B2B.
Important: We need a specialist who not only runs advertising but can increase sales results through marketing.
To apply: send your resume, results of your previous work and case studies.
