Sonova Group

program manager for digital customer acquisition

In short

This role leads the design, build and scaling of a new digital customer acquisition platform and business model for a medtech hearing-care company headquartered in Switzerland. It involves driving complex cross-functional programs across Product, Engineering, Marketing and Analytics, acting as Product Owner, and influencing senior stakeholders. It demands 15+ years of experience in digital product management or platform/business building, deep MarTech and digital marketing knowledge, and fluent English plus strong German.

About
Sonova provides hearing care services and is headquartered in Switzerland. It is building a digital customer acquisition platform to connect customers with hearing care providers.
Responsibilities
•Lead the design and implementation of a new digital customer acquisition business model and platform
•Build the processes, governance, reporting frameworks, commercial logic, and measurement capabilities needed to operate a successful digital business at scale
•Drive complex cross-functional programs across Product, Engineering, Marketing, Analytics, and commercial teams
•Partner with development teams as Product Owner to translate business needs into scalable digital solutions
•Establish data, reporting, and performance measurement frameworks to support growth and decision-making
•Influence senior stakeholders and align diverse teams around a shared vision and roadmap
Requirements
•15+ years of experience in digital product management, digital business building, platform development, or related fields
•Proven success building products, platforms, business models, or operating structures from scratch
•Strong experience leading large-scale, cross-functional strategic programs
•Deep understanding of digital marketing, online customer acquisition, conversion optimization, UX, and MarTech ecosystems
•Track record of driving execution in ambiguous, fast-moving environments
•Exceptional stakeholder management skills and ability to influence senior leaders and align diverse teams
•Fluent English and strong German language skills
Conditions
•30 days of paid annual leave
•Subsidized VBB or Deutschland ticket
•Dedicated learning and development budget, weekly learning time, and LinkedIn Learning license
•Company Urban Sports Club membership
•Mobility allowance for relocation if relocating to join the team
•Flexible hybrid working model

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