About
Offchain develops blockchain scalability and security technology, including the Arbitrum stack, which powers Arbitrum One, an Ethereum scaling solution. Its technology supports decentralized applications, digital commerce, governance, and programmable finance.
Responsibilities
•Develop and evolve product positioning, messaging, and competitive framing across the ZeroDev product line
•Define go-to-market plans and run launches end to end, creating landing pages, blogs, emails, demos, social content, one-pagers, and internal enablement materials
•Run content, search, and lifecycle programs; own the X and LinkedIn calendar, SEO and answer-engine visibility, monthly newsletter, nurture flows, and customer case studies
•Manage growth operations, including HubSpot administration, lead scoring and routing, campaign tracking with UTMs and PostHog, and funnel dashboards
•Equip Sales with product-grounded proposals, battlecards, account briefs, and discovery prompts to help move customers through the pipeline
•Collaborate with ecosystem partners to drive adoption and amplify reach through coordinated go-to-market efforts
•Contribute to OKRs and performance tracking frameworks, and manage the marketing budget and paid campaigns against named opportunities
Requirements
•5+ years of experience in product marketing or a similar function in crypto, fintech, or developer tools and infrastructure
•Demonstrated success launching and scaling product launches end to end, with quantifiable outcomes
•Strong copywriting and storytelling skills, with the ability to make complex topics clear
•Hands-on HubSpot experience with workflows, lead scoring, pipelines, and reporting
•Analytical skills, including setting up tracking, reading funnels, and connecting marketing work to pipeline and revenue
•Ability to navigate ambiguity and solve open-ended problems with structure and insight
•Daily use of AI tools and ability to build simple agent workflows or automations
•Curiosity about and/or deep understanding of blockchain technologies
Nice to have:
•Experience managing and mentoring team members and fostering a collaborative environment that supports individual growth and team success
Conditions
•Remote-first global workforce; NY office
•Professional reimbursement program for industry conferences, certifications, and more
•Medical, dental, and vision coverage in the US and some other countries
•401K retirement plan with company match in the US only
•Wellness stipend
•Home office setup and ergonomic equipment program
•This role cannot be performed in California or Colorado
