SumUp

Product marketing manager for Booking

In short

Senior Product Marketing Manager role at SumUp, based in Warsaw (office-first), owning positioning, messaging and go-to-market strategy for the Booking product with a focus on the beauty industry. The role sits in the Product Growth team, coordinating launches across Product, Sales, Growth and Operations without a formal reporting line, and requires a strong track record in product marketing/GTM roles, ideally in SaaS, payments or marketplace businesses. Fluent English and the ability to use adoption/conversion data to prioritise effort are key demands.

About the Role
The Product Growth team within Run My Business turns new product launches into measurable merchant growth by connecting product strategy with go to market execution across SumUp's portfolio. Booking has just launched as a premium offering and the beauty industry has become a top priority category. With both merchant and end-consumer facing interaction points, this role will help lead the charge by building and executing on a go to market playbook.
Responsibilities
•Own positioning, narrative and messaging for Booking with a focus on the beauty industry, including the Local marketplace, across marketing and in product touchpoints
•Lead go to market readiness for every Booking and Local release, including sales and support material, web updates, frequently asked questions, pricing and messaging ahead of launch
•Train and support frontline sales and operations teams so they can confidently sell and support new features from day one
•Feed merchant, sales and support feedback into product roadmap discussions and help the team prioritise what to build next
•Track feature adoption and activation after launch and use the data to refine go to market and channel strategy by market
Requirements
•Fluency in English, written and spoken, with the confidence to work across global and local teams
•Track record of defining positioning, messaging frameworks and go to market plans in a product marketing or GTM role, ideally in SaaS, payments or marketplace businesses
•Experience feeding merchant, sales or support insight into product roadmap decisions, not only executing go to market plans
•Ability to coordinate launches across Product, Sales, Growth and Operations without a formal reporting line into those teams
•Comfort building a competitive view of positioning, pricing and segmentation across multiple markets, and using adoption and conversion data to prioritise effort
Conditions
•Opportunity to work with SumUppers globally on large-scale fintech products used by millions of businesses worldwide, from the vibrant Warsaw office with inspiring art-filled lounges and a skyline terrace in the Hala Koszyki. This involves an office-first setup
•Commitment to Diversity and Inclusion: be part of a workplace that values and promotes diversity, fostering an inclusive environment where everyone's perspectives are respected and embraced
•A dedicated annual L&D budget of €2000 for individual development, which can be used to attend conferences and/or advance career through further education
•Fitness support: work out on-site at the gym or explore the city using the Multisport Card, subsidised by SumUp for access to sports facilities across Warsaw
•Commitment to well-being: access health insurance coverage for you and your family, plus life insurance to further protect your peace of mind
•PPK (Employee Capital Plan): grow your savings with joint contributions from SumUp and the State
•Generous time off: 26 days of paid leave plus public holidays and special leave days
•Break4me: 1-month sabbatical after 3 years of service
•Referral Bonus: earn additional rewards by referring talented individuals to join the SumUp team

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