About the Role
Defuse Labs builds NEAR Intents, a universal transaction layer for the AI economy that enables people, agents, and applications to move value across chains and assets without bridges, fragmented liquidity, or manual routing. Its near.com product is building a permissionless financial account for holding, growing, investing, trading, and using assets across blockchains, with privacy and control at its core.
Responsibilities
•Own end-to-end product marketing for near.com, including positioning, messaging, go-to-market, launches, and adoption
•Define and refine target audiences, core use cases, value proposition, and competitive positioning based on user, product, and market insights
•Translate research, feedback, and behavioral data into actionable Product and UX recommendations as the voice of the user
•Partner with Product and Growth to improve acquisition, onboarding, activation, engagement, and retention, identifying and addressing adoption barriers
•Lead go-to-market for new features and releases, including launch strategy, messaging, distribution, and success metrics
•Own product-facing communications and enablement, including website messaging, onboarding, launch materials, FAQs, decks, and product education
•Support NEAR Intents product marketing and partner launches, working with BD on positioning, partner materials, co-marketing, and post-launch adoption
•Build repeatable product marketing processes and playbooks to scale launches, experimentation, and adoption initiatives
Requirements
•4–7 years of experience in product marketing or a closely related product role
•Proven track record of owning end-to-end go-to-market for product features or integrations, from positioning and launch through adoption and performance tracking
•Strong understanding of exchange, wallet, or fintech users and product teams, including how users evaluate infrastructure, what creates friction or drives adoption, and how to apply those insights to product and messaging decisions
•Excellent written and verbal communication skills, including the ability to explain technical or ambiguous concepts clearly to partner teams and end users
•Comfortable working with ambiguity in a fast-moving, resource-lean environment and building processes as needed
•Experience working effectively in remote, globally distributed teams
•Solid working understanding of crypto fundamentals, including wallets, custody, swaps, and cross-chain transfers; able to work closely with technical and engineering teams. Deep protocol-level expertise is not required
Nice to Have
•Meaningful experience at a centralized exchange, fintech company, crypto wallet, trading or payments product, or another digital-asset business
Conditions
No conditions stated in the posting.
