About the Role
We're looking for a Product Marketing Manager to join iOENT and help shape the positioning, messaging and campaigns for one of our new consumer brands. You'll turn product features into clear customer benefits and deliver campaigns that support acquisition, engagement and retention. This is a hands-on role for a B2C marketer who enjoys taking ownership, testing ideas and building a brand from its early stages.
Responsibilities
•Develop and refine product positioning and messaging, making it clear what sets the brand apart and why it matters to customers.
•Build the marketing campaign roadmap together with the CMO, aligning priorities with product developments and business goals.
•Plan and deliver product and feature launches, from the initial brief and campaign coordination through to measuring results.
•Create campaigns that support customer acquisition, onboarding, feature adoption and retention.
•Work closely with Product, CRM, acquisition and content teams to bring consistent product messages into campaigns and customer communications.
•Use customer research, feedback and competitor insights to identify opportunities and inform product roadmap discussions.
•Test messaging and campaign approaches, using performance data to improve conversion and marketing effectiveness.
•Identify successful campaigns and turn early learnings into repeatable marketing activities.
Requirements
•Strong hands-on B2C marketing experience, ideally in product marketing or user acquisition.
•Experience developing and delivering campaigns from idea through to execution and performance analysis.
•A solid understanding of product positioning, customer needs and engagement across the customer lifecycle.
•Strong writing skills and the ability to explain product features simply and persuasively.
•Confidence using data to identify opportunities, assess campaign results and decide what to improve.
•Experience coordinating work across marketing and product teams.
•An independent, proactive approach and the ability to prioritise in an early-stage environment.
•Strong professional English skills.
Nice to have
•Experience with crypto or Web3 products and audiences would be an advantage.
Conditions
•21 calendar days of paid annual leave and 5 paid sick days.
•Additional paid time off for personal milestones, including your birthday, marriage, graduation and your child's first school day.
•Dedicated Learning & Development budget to support your professional growth and development.
•Annual team events budget to encourage collaboration and connection.
•Regular company-wide events and opportunities to connect with colleagues.
•Flexible, international working environment with colleagues based in Estonia, Malta and remote locations.
