Mous

Growth marketing manager for consumer brands

In short

This role owns hands-on paid media management across Meta, Google (Search, PMax, Demand Gen) and Amazon for a fast-growing consumer brand, with visibility across UK, US, EU and other markets. It's posted by Mous, a DTC consumer brand, for a hybrid position based in London's Hoxton office (3+ days/week on-site). The role involves campaign execution, reporting, budget pacing, A/B testing, and mentoring a Junior Growth Executive, requiring 2–4 years' hands-on paid media experience and strong analytical skills across ROAS, CPA, CVR, AOV and CAC metrics.

About the Role
We're looking for a Growth Marketing Manager to take ownership of paid media across three core channels for a fast-growing consumer brand. You won't just execute someone else's strategy — you'll shape how it's run. You'll take over hands-on management of our Meta, Google (Search, PMax and Demand Gen) and Amazon accounts, with a direct line into growth strategy alongside our Senior Growth Marketing Manager and visibility across our UK, US, EU and rest-of-world markets.
Responsibilities
•Own execution across Meta, Google (Search, PMax and Demand Gen) and Amazon: campaign builds, launches and day-to-day management
•Plan and deliver campaign activity for new product launches and sale events, working closely with the Senior Growth Marketing Manager on strategy and channel approach
•Manage, mentor and train our Junior Growth Executive, with scope to grow the team further as we expand
•Own reporting across these channels, tracking performance and communicating clear, actionable updates to senior stakeholders
•Identify and implement optimisation opportunities across campaigns, audiences, bidding and creative
•Support budget allocation and pacing across channels to hit ROAS targets as spend scales
•Plan and run A/B tests across ad creative, copy and landing pages, working closely with our Creative and Web/Ecom teams
•Analyse key metrics (ROAS, CPA, CVR, AOV, CAC) and turn insight into action
Requirements
•2–4 years' hands-on experience running paid media campaigns across Meta and Google (Search, PMax and Demand Gen); Amazon Advertising experience preferred but not essential
•Proven experience building and optimising campaigns end to end
•Strong Excel/Google Sheets skills
•Experience analysing performance metrics (ROAS, CPA, CVR, AOV, CAC) and turning them into clear recommendations
•A clear communicator who can flex between coaching a junior exec day-to-day and updating senior stakeholders with equal clarity
•Comfortable taking ownership at pace
•Adaptable and resilient, able to manage performance across multiple markets at once, each with its own customer behaviour and currency
•Solutions-focused, and comfortable making decisions without being told to
•Ambitious and driven, motivated by the chance to build ownership and grow into more senior responsibility
Nice to Have
•Amazon Advertising experience
•Shopify & GA4 experience
•Power BI or similar reporting tool experience
•Prior experience formally managing or mentoring someone junior
•Background in a DTC, ecommerce/consumer tech brand, or an agency that specialises in DTC
•Familiarity with A/B testing for creative or landing pages
Conditions & Benefits
•Hybrid working model, typically spending at least three days a week in the Hoxton office to maintain a collaborative and high-energy culture
•Significant opportunity for growth, ownership, and career progression
•Competitive salary reflective of experience and impact
•30% Friends & Family discount on all Mous products
•25 days' holiday + 8 bank holidays
•1 month paid leave after 5 years' service
•Cycle to Work Scheme
•Electric Car Scheme
•Employee Assistance Programme (EAP): access to confidential wellbeing support, advice, and resources whenever you need it
•Charlie HR perks and discounts
•Regular socials, events, and on-site activities (including an on-site gym)

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