About
Synthesia develops an AI video platform for businesses, used by over 90% of the Fortune 100. Its products enhance visual communication and enterprise skill development, helping people work better and remain central to successful organizations.
Responsibilities
•Define the strategic narrative for the studio and the future of video creation, connecting individual launches into a cohesive story about AI-native video
•Lead positioning, messaging, and go-to-market execution for the studio and video creation experience
•Create campaigns, assets, and sales collateral to drive customer adoption, and own sales enablement
•Develop competitive positioning frameworks with the competitive intelligence function
•Bring go-to-market perspectives to product decisions on launch readiness, pricing, packaging, and roadmap prioritization
•Gather customer intelligence with the market intelligence team and surface opportunities and threats to Product
Requirements
•10+ years of industry experience
•6+ years in product marketing leadership at B2B companies
•Experience leading positioning for flagship products and shaping market understanding
•Strong writing skills across positioning, messaging, strategy documents, and presentations; able to defend a point of view
•Understanding of the sales cycle and experience building sales enablement tools
•Ability to adapt to shifting priorities and changing markets
•Track record of launches that improved sales velocity, customer adoption, expansion, and market understanding of a product category
Conditions
No conditions stated in the posting.
