About
Meta builds technologies that help people connect, find communities, and grow businesses. Its apps include Facebook, Messenger, Instagram, and WhatsApp, and it is developing immersive augmented and virtual reality experiences as part of the next evolution in social technology.
*Instagram and Facebook belong to Meta Platforms Inc., whose activity is recognized as extremist and banned in the territory of the Russian Federation.
Responsibilities
•Lead market assessments, quantitative analysis, and qualitative feedback, and represent market requirements internally with Product Management and Engineering
•Assess advertiser needs, requirements, and product risks to prioritize recommendations for Product, Engineering, and Design teams
•Drive cross-functional projects to build innovative solutions for advertisers and marketers and integrate them consistently and strategically into the platform
•Own go-to-market strategy for a portfolio of products and solutions, guiding teams in developing client communications, product documentation, and positioning
•Drive go-to-market activations across internal sales and partnerships teams by crafting audience-specific messaging and enabling go-to-market teams at scale
•Partner with Brand and Integrated Marketing on outbound marketing and advertising strategies and programs to drive awareness, adoption, and long-term engagement
Requirements
•10+ years of professional experience in technology or internet technology, strategic marketing, product management, or management consulting
•Experience leading cross-functional teams through influence and resolving competing perspectives
•Analytical, data-driven decision-making skills and experience using deductive reasoning to simplify and communicate complex issues
•Organizational and interpersonal skills, including prioritization, problem-solving, multitasking, and independent work in a dynamic, rapidly changing workplace
•Experience communicating effectively with technical, business, and external stakeholders
•Bachelor's degree in Business, Marketing, or a related discipline
Nice to have
•End-to-end global product go-to-market experience, including sales enablement and positioning or narrative development
•Experience implementing responsible and ethical AI practices, such as risk assessment, bias mitigation, and quality and accuracy reviews
•Ability to integrate AI tools to optimize or redesign workflows and deliver measurable impact
•Ongoing AI skill development, such as prompt/context engineering and agent orchestration, and staying current with emerging AI technologies
Conditions
Benefits are offered in addition to base compensation.
