About the Role
As our Senior Product Manager for Post-Purchase & Retention (f/m/d), you will play a key role in shaping how customers engage with KoRo beyond their first purchase. Your mission is to turn first-time buyers into loyal, returning customers by creating seamless post-purchase experiences, driving repeat purchases, and building long-term customer relationships across our international markets.
Responsibilities
•Map the post-purchase journey: every message and touchpoint after the order and across all the systems that talk to our customers (shop, returns portal, carriers, customer service, review tools, CRM flows).
•Post-purchase and Retention Roadmap & Strategy: define and drive the product roadmap for post-purchase experiences, translating business goals and customer needs into impactful retention initiatives.
•Repeat Purchase Optimization: identify opportunities to increase purchase frequency and customer lifetime value (CLV) by developing and optimizing reordering journeys, repeat-purchase features, and seamless post-purchase experiences.
•Loyalty & Reward Programs: shape and improve loyalty and rewards programs that strengthen customer engagement, encourage repeat orders, and deliver sustainable economic value.
•Cross-Channel Identity: create a seamless customer experience across the website, mobile app, and retail touchpoints, prioritizing customer identity and cross-channel engagement.
•Lifecycle Experimentation: leverage customer insights, product analytics, and A/B testing to validate hypotheses and continuously optimize retention performance.
Requirements
•5+ years of experience in digital Product Management, ideally within e-commerce, consumer apps, or fast-paced digital businesses.
•Proven track record of building or improving product features focused on customer retention, loyalty, subscriptions, or repeat purchases.
•Strong analytical mindset with hands-on experience using product analytics, customer data, and A/B testing to make informed product decisions.
•Solid technical understanding of digital product development, customer journeys, and web and mobile ecosystems to collaborate effectively with Engineering and Design teams.
•Strong commercial acumen and the ability to evaluate product opportunities based on customer impact, revenue potential, and profitability.
•Excellent stakeholder management and communication skills, with the ability to influence cross-functional teams and independently drive complex initiatives, combined with fluency in English (written and spoken).
•You take initiative and ownership. You don't wait for a perfect brief or a mandate to get started. When you see an opportunity, a risk, or something that can be improved - you act. When things don't go as planned, you look at your own contribution first and step up, without waiting to be asked.
•You thrive in change. Shifting priorities and evolving processes don't slow you down. You adapt fast and keep moving.
•You build, you don't wait. When something is missing - a tool, a process, a solution - you create it. You prefer a working MVP over a perfect plan and iterate from there.
•You think in leverage. You question how things are done, prioritize ruthlessly, and find smarter paths to better outcomes. You don't mistake effort for impact.
•You're a team player, humble and genuinely kind. You collaborate in and across teams, care about the people around you, and bring sparkles to the room. You speak up when you disagree, commit fully once a decision is made, and actively make the people around you better.
Conditions & Benefits
•Flexible working hours, hybrid work, and 20 days of workation.
•Starting with 28 days of vacation, increasing by one additional day per year of tenure (capped at 30 days).
•A structured onboarding plan, plus a dedicated development budget for personal and professional growth.
•Your own MacBook and a fully equipped office setup with monitors and height-adjustable desks.
•Free snacks and barista coffee in the office, 20% discount in the KoRo Online-Shop, and exclusive perks with partner companies.
•A fully funded BVG ticket (Jobticket), a subsidy for your fitness membership (Urban Sports Club, Hansefit, or FitX), and a company pension scheme (bAV) via Ginkgo.
•Regular team events and company parties to celebrate milestones and successes together.
