About Formula
Formula grows through performance marketing and builds its marketing stack in-house. It helps users live longer, healthier lives through innovative products.
Responsibilities
•Identify and implement martech solutions, shape the domain's long-term vision, and drive technical and product priorities
•Learn how the marketing and growth teams work and identify unnamed bottlenecks
•Choose whether to build, buy, integrate, or change workflows; define the MVP and success metric before development
•Automate operations that limit the number of tests, creatives, and campaigns, and measure hours saved and improvements in ad performance
•Connect research, creative production, launch, and optimization in an automated pipeline
•Own post-launch adoption, production reliability, and iteration based on real usage
Requirements
•Practical experience in martech, performance marketing, or growth marketing, including work with ad platforms and their APIs
•Product experience in Marketing B2B SaaS or in-house martech teams, including problem validation and impact measurement
•5+ years in product and/or engineering, with hands-on experience building production services
•Daily use of AI-assisted coding tools such as Claude Code, Cursor, Codex, or similar to ship solutions, not just prototypes
•Autonomy across discovery, design, building, launch, and measurement, with minimal direction
Nice to have
•Experience at mobile app publishers with consumer subscriptions and high-volume user acquisition
•Meta Marketing API, Google Ads API
•LLM pipelines for data classification, tagging, and enrichment
•Node.js/TypeScript or Python
•Deployment on Railway or similar
Conditions
•Competitive salary and comprehensive benefits package
•Flexible working hours
•Tuition reimbursement
•Health insurance, gym membership reimbursement, and home office support
•Preference for candidates within ±2 hours of CET
•The company is profitable and 8 years old, with no runway anxiety; decisions are judged on results, not on the next round
