About
Lemonade is building the future of insurance with AI at its center and aims to become a leading insurance brand across Europe.
Responsibilities
•Own the 0-to-1 market expansion strategy, defining personas, segmentation, packaging, and value proposition
•Identify key customer moments and design delightful experiences that feel native while scaling globally
•Build winning experiences, not just features, ensuring products are honest, transparent, and precisely address customer needs
•Invest in details that make difficult moments comforting and ordinary moments fun
•Use automation, data, and tools to help the team focus on empathy and big-picture creativity
•Define a best-in-class vision and build high-quality first versions that form a foundation for the next three years
•Harmonize input from diverse makers and help teams reach decisions quickly from ideation to launch
Requirements
•7+ years of product management experience, with a proven track record of successful market expansions or high-stakes global product launches
•Exceptional product sense and a relentless focus on customer experience
•Strategic, data-driven approach to customer personas, segmentation, packaging, and pricing for new audiences
•High-agency mindset and ability to overcome obstacles proactively
•Strong communication and ability to influence stakeholders at all levels and explain how to win in new markets
•Enthusiasm for learning and adapting to AI
•Ready to work in an office environment most days of the week
Conditions
•The role is based in Amsterdam, North Holland, Netherlands
