About
Simple Life is an AI-powered health coaching app for adults who want to lose weight and live a healthier lifestyle. It offers a sustainable approach based on ease, personalization, and real-life support. The app has had over 17 million downloads and more than 300,000 five-star reviews.
Задачи
•Own conversion to purchase, incremental revenue, refunds, and first renewals
•Allocate team capacity, including design time shared with adjacent product areas, to the biggest revenue opportunities
•Test flows and segments based on user intent, warm-up and quiz logic, paywalls, pricing, trials, offers, and upsells
•Work with performance marketing on creative strategy and messaging across ads, onboarding, and offers
•Design acquisition flows around channel, user intent, source, and behavioral profile
•Build behavioral funnels, attribution views, and dashboards; identify and fix drop-off points
•Turn user feedback and insights into journeys that convert
•Apply UX and sales psychology, including personalization, social proof, urgency, and storytelling, to increase perceived value and reduce friction
•Work with analytics, engineering, and product teams to ship end to end and prioritize by revenue impact
•Set direction and run the team's experimentation engine while analyzing data and funnels hands-on
Требования
•6+ years in growth or product roles at consumer subscription businesses
•2+ years managing people, including PMs, designers, or analysts
•End-to-end ownership of a web-to-app or web subscription funnel with real paid traffic (≥ $[X] a month in spend), with measurable results
•Working knowledge of paid acquisition, including Meta, TikTok, Google, and how creative or channel changes affect funnels
•Hands-on experience with A/B testing, including warm-up strategies, and the judgment to assess results
•Strong analytical skills, including hands-on analysis of behavioral and payment data and experience building and using growth models
•Experience aligning marketing, product, and engineering teams around shared goals
•Results-driven, comfortable in a fast-moving environment, and able to iterate quickly based on data and feedback
•Balances user experience and revenue, combines data with creative problem-solving, communicates clearly, and keeps up with the subscription industry
Условия
•Competitive salary package commensurate with experience, plus stock options
•The equipment needed to do the job
•A premium Palta Family subscription (Simple, Flo, Zing, etc.)
•21 days annual leave, plus bank holidays
•Office in Limassol (hybrid) or a remote option for candidates residing outside of Cyprus
