About Numan
Founded in 2018, we've already grown to be a 300+ team distributed across the globe, united by a singular mission: empowering people to take control of their health. Numan is transforming health: we've built a cutting-edge platform that integrates diagnostics, medication, supplements, digital programmes, and doctor consultations. Giving people the tools they need to maximise life.
Responsibilities
•Build, edit and optimise campaigns in Google Ads and Google Ads Editor, under the direction of the PPC Lead
•Manage keywords, negatives, budgets and bids day to day, with a clear reason behind every change
•Keep accounts healthy: monitor performance, search terms and diagnostics, catch issues early and dig into the cause
•Support value-based bidding, signal quality and LTV-led optimisation as we move beyond first-order CPA
•Write, test and iterate responsive search ad headlines, descriptions and assets such as sitelinks and callouts
•Run a structured ad copy testing programme with clear hypotheses and documented results
•Use AI tools to draft and review copy variants faster, within Numan's brand voice
•Work within healthcare advertising rules and handle policy disapprovals as they come up
•Build and edit landing pages in our CMS, from quick variants to new campaign pages
•Plan and run A/B tests on landing pages with a clear hypothesis, sample size and success metric for each
•Match landing page messaging to search intent and the ad copy that sends people there
•Work with design, brand and product on changes that need more than a CMS edit
•Own the weekly performance analysis across PPC and landing pages: what changed, why it changed and what to do next
•Report against CAC, LTV and payback as well as platform metrics
•Use Looker, Amplitude and similar tools to pull insight, and automate the repetitive parts of reporting
•Share findings with the PPC Lead, the Head of Growth and the wider growth team
Requirements
•3–5 years in performance or growth marketing, with hands-on PPC experience in Google Ads
•Confidence working directly in Google Ads and Google Ads Editor and making well-reasoned changes
•Sharp ad copy skills: you can write tight, compliant copy and test it properly
•Experience running A/B tests on landing pages or ad copy, and a working grasp of statistical significance
•Comfort building and editing pages in a CMS
•A strong analytical foundation: you can explain what's happening in the numbers each week and link actions to results
•An AI-first instinct for tools and automation that remove friction from the day
•A real appetite to learn from an expert, ask good questions and take on more as you grow
•High execution energy and ownership; you get things live without waiting for the perfect brief
•Comfort working in a regulated or compliance-aware environment
Benefits
•Share options
•25 days holiday, plus bank holidays (increasing to 30 the longer you stay with Numan)
•Health insurance with Vitality
•Electric car salary sacrifice scheme with Octopus
•Enhanced maternity and parental leave
•A day off on your Birthday!
•Nursery benefit provided by YellowNest
•Employee assistance programme (access to therapy, financial planning and discounts)
•Generous pension (includes both employee and employer contributions)
•Personal training and development budget via Learnerbly
•Wellhub membership, giving you access to over 2,000 locations in the UK
•Cycle to work scheme
•Season ticket loan
•Discount on Numan products for your friends and family
•Paid volunteering days
•An additional 2 weeks off once you reach your 5th anniversary with Numan
