NIAN Capital

growth marketing manager fintech

In short

Growth marketing manager role at a well-funded fintech launching a UK digital account for underserved segments in the Middle East, Latin America, and the UK/EU. The role covers running paid acquisition campaigns, managing agencies and local specialists, owning onboarding/retention journeys, and reporting to the CMO. Requires 3–6 years of hands-on growth/performance marketing experience, strong analytics skills, and daily use of AI-enabled marketing tools; remote, full-time.

About
NIAN Capital's venture is a well-funded fintech building a UK digital account for underserved segments, enabling people to protect their savings and move money across borders without traditional banking barriers. It is launching in selected countries across the Middle East, Latin America, and the UK/EU.
Responsibilities
•Build, launch, and optimise paid social, search, and performance campaigns across markets
•Brief and manage content, localisation, and creative agencies; own quality, turnaround, and A/B testing
•Run community, creator, and partner activations, and manage local specialists day to day
•Own onboarding, activation, and retention journeys across email, push, WhatsApp, and SMS
•Maintain acquisition dashboards and report funnel conversion to the CMO
•Operate the AI-enabled marketing stack and route all customer communications through compliance approval
•Help hire and lead future marketing team members as the business scales
•Execute the CMO's approved growth strategy day to day within the approved budget
Requirements
•3–6 years of hands-on growth or performance marketing experience
•Demonstrated personal delivery of measurable paid-acquisition results
•Strong analytical skills across attribution, funnel analysis, and BI tools
•Daily practical use of AI-enabled and agentic marketing tools
•Experience producing communications for regulated products and managing agencies
•Hands-on builder who ships campaigns quickly and iterates based on data
•Personally owns the numbers and has a test-and-learn mindset
•Thrives in a lean team with clear CMO direction and is ready to grow into leading a team
Nice to have
•Working proficiency in Spanish, multi-market campaign experience in Latin America, the GCC, Turkey, or the EU
Conditions
No conditions specified in the posting.

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