About Oviva
Oviva builds an AI-powered chronic care platform. Its digital programmes help people manage weight-related illnesses and improve their health, confidence, and quality of life.
Responsibilities
•Identify and validate new patient acquisition channels, expand existing channels, and improve conversion through personalized landing pages and lead surveys
•Monitor advertising platform changes, competitors, market developments, and trends in existing and potential channels
•Build commercial business cases for testing initiatives, defining target scale and acceptable Cost Per Lead boundaries
•Design testing methodologies and integrate automated tools or AI applications to establish best practices
•Launch agile experiments to validate growth hypotheses and define long-term operational plans once lead volume and scalability are proven
•Move initiatives forward quickly, sourcing freelance talent or using AI tools when internal capacity is stretched
•Lead the end-to-end strategy for scaling initiatives from ad view to conversion
•Define operational infrastructure, create training documentation, and onboard team members to manage mature channels
•Collaborate with marketing colleagues and external teams, sharing insights and best practices and contributing to cross-functional projects
•Find and involve suitable experts and agencies for new channels and initiatives
Requirements
•Proven experience managing data-driven marketing initiatives and scaling paid digital acquisition channels from inception to maturity
•Experience with rapid experimentation across new channels and conversion rate optimization
•Ability to build data-driven financial business cases and translate commercial goals into actionable roadmaps
•Experience balancing customer acquisition growth with Cost Per Lead targets and improving business metrics using analytical insights
•Analytical mindset and technical expertise in growth automation workflows, data visualization tools, and AI tools
•Ability to work effectively in ambiguous, fast-moving environments and execute quickly
•Ability to launch baseline experiments to validate growth hypotheses and transition successful pilots into structured processes
•Bachelor's degree in economics, statistics, (business) informatics, or a related field
•At least 5 years of experience in performance marketing or growth hacking
•German C1+ and fluency in English
Nice to have
•Experience with performance marketing regulations in healthcare or the German digital health application sector
•An established network of digital marketing experts, freelancers, and agile agencies
•Preferably experience in a B2C startup environment
Benefits
•Competitive salary (shared in the first screening call) and benefits
•Flexible working options, including remote working
•Personal learning budget and development plans
•Home working allowance
