Hays

performance marketing manager for e-commerce brands

In short

This role leads paid media strategy and execution across PPC, Affiliates, Retargeting, and Prospecting for a multi-brand e-commerce retailer, owning a £5m+ annual budget. It's a 12-month maternity cover contract based in London (onsite), posted by recruiter Hays. The role demands proven e-commerce/retail paid media experience, hands-on Google Ads expertise, and strong analytical and stakeholder management skills.

About the company
The business is a well-established, multi-brand retail company with a strong omnichannel presence and a portfolio of consumer brands. It invests in digital growth, customer acquisition, and e-commerce performance.
Responsibilities
•Own a £5m+ annual paid media budget and drive customer acquisition, revenue growth, and profitability across multiple e-commerce brands
•Lead the strategy and day-to-day management of PPC, Affiliates, Retargeting, and Prospecting campaigns
•Optimise campaign performance, analyse results, and identify growth opportunities
•Collaborate with internal trading teams and stakeholders to align paid media activity with commercial objectives
Requirements
•Proven experience managing paid media campaigns in a retail or e-commerce environment
•Hands-on expertise in Google Ads, including campaign optimisation and performance marketing best practices
•Demonstrated success delivering against ROAS, ROI, and revenue growth targets
•Analytical skills, including experience with Google Analytics, Excel, and product feed management
•Experience managing substantial digital marketing budgets
•Commercial mindset and ability to turn data into actionable insights
•Stakeholder management skills and ability to collaborate across trading, e-commerce, and wider business teams
Conditions
•12-month maternity cover contract
•Competitive salary and benefits package
•Ongoing learning and development opportunities
•Immediate start available

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