Description
Nscale powers account-based and developer-focused demand efforts through data-driven campaigns that drive qualified engagement, pipeline, and account expansion.
Responsibilities
•Plan, launch, and optimize campaigns across LinkedIn, Google Ads, YouTube, X, and developer-focused channels for multiple ICPs
•Build campaign structures for broad and highly targeted account and developer audience segments
•Manage budgets, pacing, and performance metrics, including CTR, CPL, CVR, and SQL rate
•Report campaign performance and share insights and actionable recommendations with stakeholders
•Partner with the ABM team to turn account lists into paid targeting strategies and retargeting sequences
•Deploy targeted campaigns using account and intent data to reach senior decision-makers in priority verticals
•Support nurture programs and event initiatives with paid amplification
•Collaborate with Product and Content teams to test creative and messaging for specific accounts and segments
•Maintain campaign tracking using GA4, server-side GTM, and HubSpot
•Implement UTM governance, conversion events, and audience tracking frameworks
•Work with Marketing Ops to build dashboards showing performance by account, segment, and funnel stage
•Develop an experimentation roadmap for creative, targeting, and channel testing
•Champion a test-and-learn culture that turns data into action and scales successful models
Requirements
•5–7 years of B2B performance marketing experience, ideally targeting enterprise and developer audiences
•Proven success driving measurable pipeline through multi-channel campaigns
•Advanced skills in LinkedIn Campaign Manager, Google Ads, GA4, and HubSpot
•Strong understanding of targeting, attribution, and marketing automation
•Analytical mindset and focus on testing, optimization, and data accuracy
•Strong stakeholder management and cross-functional collaboration skills
•Self-starter comfortable in a fast-moving, high-growth environment
Nice to have
•Experience in SaaS, cloud infrastructure, or emerging tech
Conditions
Not specified in the posting.
