Adyen

Partnerships Marketing Manager EMEA

In short

This role develops and executes regional partner marketing strategy and integrated multi-channel programs across EMEA, with a focus on account-based marketing (ABM/ABX), high-touch partner relationships, and pipeline generation. The company is a global payments product company, and the role connects local EMEA market execution with the global partnership roadmap. It demands 5+ years of B2B/Partner/Channel marketing experience across multiple European markets.

About the Role
You will develop and execute regional partner marketing strategy and integrated multi-channel programs. You will enable local markets, align activities with revenue goals, track campaign performance, and connect EMEA execution with global partnership strategy.
Requirements
•5+ years of B2B Marketing, Partner Marketing, or Channel Marketing experience
•Experience managing marketing programs across multiple European markets
•Experience with Target Account Lists and ABM or ABX
•Experience managing high-touch partner relationships
•Understanding of the EMEA partner landscape
•Fluency in spoken and written English
Responsibilities
•Design and execute integrated multi-channel marketing programs with EMEA partners
•Support local EMEA markets in activating targeted partner marketing efforts
•Partner with EMEA Partnerships teams and Marketing leads on revenue goals
•Track, measure, and report campaign performance
•Represent EMEA-specific needs in the global roadmap

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