About
Overgear is an e-commerce platform for in-game currencies and services, including boosting and coaching, serving users in the US and EU.
Responsibilities
•Own Google Ads and Microsoft Ads end-to-end across Search, Shopping, Performance Max, Display, and YouTube
•Build and execute a paid search strategy aligned with business goals
•Optimize bidding, budgets, and account structure against ROAS, CPA, and revenue, using weekly performance data
•Conduct keyword research, semantic expansion, and negative-keyword management
•Launch and scale A/B tests across ads, creatives, audiences, and bidding strategies
•Analyze GA4, auction insights, and market data to identify next steps
•Grow e-commerce campaigns through product feeds, remarketing, and full-funnel paid growth
•Own creative quality control and ensure correct ad rendering across formats
•Scale campaigns across US and EU markets
Requirements
•5–8 Years of current hands-on experience with Google Ads and Microsoft Ads
•Track record managing large international accounts with substantial budgets and measurable outcomes
•Practical experience with US and EU markets
•5+ Years working on e-commerce products with revenue accountability
•Deep expertise across Search, Shopping, Performance Max, Demand Gen, Display, and YouTube
•Experience with smart bidding (tROAS, tCPA, value-based bidding), auction insights, Quality Score optimization, and budget pacing
•Proficiency in Google Ads Editor, Microsoft Ads Editor, and Excel/Sheets
•Strong understanding of auction mechanics, ad rank, bidding models, and market dynamics
•Advanced GA4 skills, including funnels, attribution, and e-commerce, and ability to conduct independent analysis
•Focus on business KPIs: revenue, ROAS, CPA, and LTV, not just CTR and CPC
•Proven experience launching and scaling A/B tests across ads, creatives, audiences, and bidding
•Remarketing and creative-ops experience
•English at Upper-Intermediate level or higher
Nice to have
•Gaming or gamedev experience
•Web and app marketing background
•Cross-channel paid media fluency
•Working knowledge of BI reporting
•Active Google Ads or Google Analytics certifications
Conditions
•Salary is paid in EUR / USD / RUB / USDT
